Today's show is brought to you by us, the Cheesy Self Network.

One of the most common questions covered on that podcast and by our guests is about self-publishing.

James has written a lot on the topic and sold hundreds of thousands of books by leaving the traditional publishers behind.

It takes little guts to take on that risk, but James has narrowed all of the secrets of self-publishing your own bestseller into a single checklist.

You can get it at www.JamesAltecher.com slash bestseller.

If you're thinking about writing or just want to publish your own ideas, it's a must read.

Check it out today at JamesAltecher.com slash bestseller.

And download you free guide.

That's JamesAltecher.com, Backslash Bestseller, B-E-S-T-S-E-L-L-E-R.

Thanks for listening and now here's today's show.

This isn't your average business podcast and he's not your average host.

This is the JamesAltecher show on the Stansberry Radio Network.

So Luther, before I introduce you, I just want to say thanks.

We were, there was like a miscommunication and somehow we didn't communicate and then you drove all the way back home to get on to this podcast.

And so I really appreciate that.

Hey, no doubt, man. You know, I know you are a very influential guy in the book industry and you're a great guy and I like your picture.

I mean, you look like you're innovative individual.

I had to do what I had to do to get on your podcast.

But you know what it reminds me of? It reminds me of, and this is from reading your books and now I'm going to introduce you.

So Luther Campbell, better known as Luke from the two live crew from like 23 years ago.

But now you have a book coming out called the Book of Luke, my fight for truth, justice and Liberty City.

But you know what this reminds me of, Luther, is everything you did throughout your whole career and you were constantly reinventing yourself.

...