Ep. 1232: Brennan Dunn Interview with Michael Covel on Trend Following Radio
Michael Covel's Trend Following
Michael Covel
4.6 • 732 Ratings
🗓️ 13 November 2023
⏱️ 51 minutes
🧾️ Download transcript
Summary
My guest today is Brennan Dunn, the founder of RightMessage. He focuses on helping high level creators and businesses turn more subscribers into customers through the wizardry of personalized marketing. He is on a quest to help marketers break free of "one-size-fits-all" and deliver bespoke, highly relevant messages to their customers: both present and future.
The topic is his book This Is Personal: The Art of Delivering the Right Email at the Right Time.
In this episode of Trend Following Radio we discuss:
- Email marketing
- Living in the UK
- Personalized advertising and AI-generated content
- Importance of engaging with recipients
Jump in!
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I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show.
To start? I'd like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/
You can watch a free video here: https://www.trendfollowing.com/video/
Can't get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast
My social media platforms:
Twitter: @covel
Facebook: @trendfollowing
LinkedIn: @covel
Instagram: @mikecovel
Hope you enjoy my never-ending podcast conversation!
Transcript
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| 0:00.0 | This is trend following radio where great thinking comes alive. |
| 0:10.9 | Nobel Prize winners, legendary traders, bestselling authors, and the pros that know what drive us irrational human beings. |
| 0:21.2 | I am your host, Michael Covel, not filtered, raw, honest. |
| 0:27.4 | That's my passion. |
| 0:33.6 | Everyone likes to pretend they don't need marketing. |
| 0:38.3 | Somehow or another, everyone will just find us and we don't have to lift a finger. |
| 0:44.0 | Well, guess what? That's not how the world works. |
| 0:47.3 | We need people like my guest today. My guest today, Brennan Dunn understands a very niche |
| 0:53.7 | part of marketing, a niche but very important part |
| 0:58.2 | of marketing. That's email marketing. This is Brennan's second appearance on the show. I always |
| 1:04.0 | enjoyed chatting with him. He brings a unique perspective because I got to tell you, email is my |
| 1:09.2 | lifeblood. It's probably your lifeblood. |
| 1:11.3 | But we think, oh, Facebook and Twitter and all these other things, no. |
| 1:15.3 | It's email. |
| 1:16.0 | It's always been email. |
| 1:17.6 | And it looks like it's always going to be email. |
| 1:20.3 | There's reasons for this. |
| 1:22.1 | Brennan gets into it. |
| 1:23.6 | And there are pros and cons, which Brennan also gets into. |
| 1:27.8 | Without any further delay, let's jump right in with my guest today and discuss his new book. |
| 1:32.9 | This is Personal, the art of delivering the right email at the right time. |
| 1:37.9 | I hope you'll enjoy this conversation with Brennan done. |
... |
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