Ep. 123: Using Content + Passion to Build Your Authority with Joe Pulizzi
The Kelly Roach Show
Kelly Roach
4.9 • 965 Ratings
🗓️ 28 September 2016
⏱️ 39 minutes
🧾️ Download transcript
Summary
Today's guest episode of USR features content marketing expert Joe Pulizzi! Joe is the founder of The Content Marketing Institute, the leading organization in education and training for content marketing which also hosts the largest in person content marketing event in the world.
Joe is the winner of the 2014 Cauldwell Lifetime Achievement Award, and has just released his fourth book: Content Inc. Recently his third book, Epic Content Marketing, was named one of the 5 must read business books of the year by Fortune Magazine. If you ever see Joe in person he will almost definitely be wearing ORANGE. However throughout this episode, you will learn he is so much more than just a man in color.
In Episode 123, you will learn…
- How delivering content to a specific niche of people can help increase your overall audience
- The three steps to create a content marketing/editorial mission statement you can feel proud of and actually stick to
- How to finally create ultimate freedom in your business
Ask yourself: who are you targeting? Every time you create content, picture them in your mind because you are writing to them. Then what are you going to deliver and what is the outcome for your audience? Joe teaches how to put yourself in the position where after you publish content, there are people excitedly waiting to hear from you and buy your stuff. With these tips he shares, you can ultimately take control over both the content you share and how you leverage your audience through a niche you are passionate about.
Mentioned in this episode:
-How to Cook That with Ann Reardon (example of content tilt) https://www.howtocookthat.net/public_html/
-The Orange Effect Foundation: http://www.theorangeeffect.org/
-Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses on Amazon: https://www.amazon.com/Content-Inc-Entrepreneurs-Successful-Businesses/dp/125958965X
Visit www.content/inc.com for a free chapter of the book!
Connect with Joe:
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Transcript
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| 0:00.0 | Unstoppable Success Radio, episode 123. |
| 0:05.0 | Welcome to Unstoppable Success Radio. |
| 0:10.0 | My name is Kelly Roach, former NFL cheerleader and Fortune 500 executive turned business growth |
| 0:16.4 | strategists helping entrepreneurs around the world to make six and seven figure leaps in their business. |
| 0:23.4 | Each week we bring you multiple episodes designed |
| 0:26.1 | to help you go further faster in accomplishing |
| 0:29.1 | your goals and dreams. |
| 0:31.0 | Now let's get down to business. |
| 0:34.0 | Welcome to Unsappable Success Radio. |
| 0:37.0 | I am your host, Kelly Roach, and I am thrilled to have with me here today. |
| 0:41.0 | Joe Polizi, Joe, welcome to the show. Kelly, thanks for having me. I'm super |
| 0:45.6 | excited to be on. Well, you obviously are touching entrepreneurs and businesses around the world. So many of |
| 0:52.2 | our audience members, I'm sure, |
| 0:53.5 | already know who you are, but just for those that don't, |
| 0:56.0 | that have been under a rock somewhere, |
| 0:58.2 | just so that you guys know, |
| 0:59.6 | Joe is the founder of the Content Marketing Institute. |
| 1:03.5 | This is the leading education and training organization for content marketing, which includes |
| 1:08.2 | the largest in-person content marketing world |
| 1:14.0 | world conference. Joe is the winner of the 2014 |
| 1:16.6 | Caldwell Lifetime Achievement Award from the content council and his fourth book |
| 1:21.3 | Content Inc was just released his third book, Content Inc, was just released. |
... |
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