Ep. 1220: Kyle Dunn Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

Michael Covel

Business, Investing

4.6 • 732 Ratings

🗓️ 2 October 2023

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

My guest today is Kyle Dunn, the Managing Director at MJ Hudson. He is an experienced professional in the hedge fund and financial services industry. He has a deep understanding of hedge fund marketing and brand establishment, emphasizing the changing dynamics of the field. Kyle is known for his expertise in storytelling and structuring compelling narratives to attract investors, emphasizing the need for brevity and engaging content in sales strategies. Previously, he acted as the Director of Business Development for Playground (an Intrawest company), the Executive Vice President of Sotheby's International Realty Canada, the Executive Vice President of Blueprint Global Marketing and the Vice President of Investor Relations for Second City Capital.

The topic is marketing.

In this episode of Trend Following Radio we discuss:

Brand establishment
Marketing and awareness in the hedge fund industry
Building and maintaining relationships with potential investors
The role of storytelling
The impact of luck and chance on fund success

Jump in!

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I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show.

To start? I'd like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/

You can watch a free video here: https://www.trendfollowing.com/video/

Can't get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast

My social media platforms:
Twitter: @covel
Facebook: @trendfollowing
LinkedIn: @covel
Instagram: @mikecovel

Hope you enjoy my never-ending podcast conversation!

Transcript

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0:00.0	This is trend following radio where great thinking comes alive.
0:10.9	Nobel Prize winners, legendary traders, bestselling authors, and the pros that know what drive us irrational human beings.
0:21.2	I am your host, Michael Covel, not filtered, raw, honest.
0:27.5	That's my passion.
0:33.5	My guest today is Kyle Dunn.
0:36.4	He has been involved in the sale of $2 billion worth of industrial
0:40.8	lubricant, bulk fuel, web development services, syndicated digital images, luxury real estate,
0:47.1	and LPs for funds. That means he's done a lot of raising assets for hedge funds. But he's clearly raised assets for a lot of
0:56.0	things. And I actually repeat that bio in the conversation. It's kind of fun to get his reaction.
1:01.4	But I like these types of conversations. Sometimes we get all focused on the thing we do. But how do we
1:09.0	explain what we do to other people? How do we share with other people
1:13.6	what we do, how we do it. The marketing is always terribly important. And if you have not paid
1:21.0	attention to the marketing side of the equation, you'll enjoy this conversation. Without any further
1:26.3	delay, let's jump right into my conversation today with Kyle Dunn.
1:29.8	I hope you enjoy.
1:34.6	I can think back to the early 90s.
1:41.1	I was using a Mac.
1:42.6	Man, it was like the DOS of the world, making fun of me,
1:46.9	et cetera, et cetera. But I was one of those people imprinted very early. And clearly, that brand
1:53.5	establishment where Apple was an outsider, even in the early 90s where they were possibly
1:58.6	going to fail before jobs came back, that love,
2:03.3	that brand love that they established with a niche was clearly, ultimately, going to be
	...

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