Hey everybody, this is the hair game. I'm Eric Taylor.

A couple months ago we did a podcast with Tab Salzman where we went into some pretty great stuff.

We got a lot of really good feedback on that episode.

After we did that recording, Tab and I started wrapping out about some of the more controversial topics in the industry.

So we sat down with him again and went into some of these topics.

This is the first of two podcasts with Tab where we go into things like old school marketing

techniques.

Is it more important than ever right now?

Instagram.

Is it a critical mass? Independent education, feeling a role that

really has surprised the brands. People seem to be buying people, not necessarily the brands when it

comes to education. Why is that? What's the deal with beauty schools these days? Are they serving the

industry? We get into that. We talk about deregulation is it good

is it bad it's super controversial and we get into it right here so there's a few things we want to

talk about let's just start with number one marketing for a hairdresser or any beauty professional for

that matter so you know there's there's obviously new ways to do it and

there's still the old ways to do it. Why don't we start with the old ways to do it in person?

So what advice do you have for people as far as being really good at the old style of marketing

yourself as a beauty professional?

I think that the idea of thinking that the

in-person way of marketing is an old way is really, really the wrong mindset because once they

meet you in person, you have to sell them. So, you know, professionalism, how do you look? I mean,

...