This is trend following radio where great thinking comes alive.

Nobel Prize winners, legendary traders, bestselling authors, and the pros that know what drive us irrational human beings.

I am your host, Michael Covel, not filtered, raw, honest.

That's my passion.

As we roar into summer, 2023, the first day of June, reaching back two important guests.

First, Robert Chiodini needs no introduction. You've seen his book influence, I'm sure.

And second, one of those great trading coach pros, Brett Steenbarger.

Also, for those in the trading world, needs no introduction.

Without any further delay, let's jump right into two guests that will get you thinking about the mind.

And if they don't get you thinking about the mind, there's something wrong with

yours. I hope you enjoy.

My guest today is a repeat guest, but a very special repeat guest, one of the most important

authors alive today.

Because of one great book, he's got a couple books, but his first great book, influence, the psychology of persuasion,

which is what we talk today.

That author, that man is Robert Chilini.

Unless you have been kind of lost at sea for many years, then you might not know about Robert.

But for those that have something to do with

business, entrepreneurship, psychology, almost any aspect of the human condition, this book

influenced by Robert Chilini is a must have. This is the guidebook, the understanding of getting people to yes,

understanding why they say no. The whole process, it is human interaction, successful human

interaction. I mean, some of the main topics that we talk about, the main topics of his

...