Ep. 116 How To Launch & Grow A Business In 3 Months: Cass DiMicco On The Power Of Mindset & Cold Emails
Working Hard with Grace Beverley
sophie@grace-beverley.com
4.2 • 901 Ratings
🗓️ 2 December 2024
⏱️ 74 minutes
🧾️ Download transcript
Summary
I am very excited for today’s episode as it’s with the brilliant Cass DiMicco, one of the most stylish women online & founder of one of my favourite jewellery brands, Aureum, that she built to 7 figures in its first year.
Cass began her career as a fashion buyer for one of America’s Oldest department stores, whilst spending her free time posting her outfits on her blog & instagram, fast forward over a decade later, and she’s renowned for her timeless personal style, which feeds into the brand she’s built at Aureum too.
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Download Revolut with my link, spend, and get £20 (End date and T&Cs apply) https://get.revolut.com/e9Jc/gracebeverleypod
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CASS:
Instagram: https://www.instagram.com/cassdimicco/?hl=en
Aureum: https://aureumcollective.com/
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MY LINKS: https://gracebeverley.komi.io/
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RETROGRADE, SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own businesses, therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear 😊
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Transcript
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| 0:00.0 | It's the first customer of the day. |
| 0:02.0 | The unexpected 20% tip and the 100% boost to your confidence. |
| 0:07.0 | Business is a numbers game and sum up has the tools you need to stay ahead. |
| 0:12.0 | With tap to pay, you can accept contactless payments using just your smartphone. |
| 0:17.0 | And with our free business account, you can manage all things money with zero hassle all in one place. |
| 0:24.4 | Make it count with SumUp. Download the app or find out more at sumup.com.uk. What is up and welcome to working hard, hardly working. |
| 0:43.3 | Today I'm joined by Castamiko. |
| 0:45.1 | Not only is Castamiko a good friend. |
| 0:47.4 | She is also one of the most stylish women online. |
| 0:50.1 | I followed her for a long time because of that. |
| 0:51.6 | But she is also founder of one of my favourite ever jewelry brands, Aurium, a brand that is |
| 0:57.1 | absolutely loved by style icons like Ashley Green and Emily Ratachowski. |
| 1:01.1 | Kasp began her career as a fashion buyer for one of America's oldest department stores. |
| 1:05.1 | She talks in this episode about how she really, really pushed within that job to learn as |
| 1:10.0 | much as possible, but also to progress as |
| 1:12.5 | far as possible. While she was there, she started spending her free time posting her outfits online. |
| 1:16.6 | And fast forward over a decade later, she's very much renowned on one of my personal faves |
| 1:21.2 | for her incredible style, which really feeds into the brand she's built at Aurium too. |
| 1:26.7 | But in true me fashion, this episode is very much just a conversation with two people who |
| 1:31.7 | needed to have a chat. |
| 1:32.6 | We cover everything from building Aurium to relationships to thinking of starting a family |
| 1:39.9 | at the stage where you feel like it couldn't fit into your life at all. |
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