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Working Hard, Hardly Working

Ep. 116 How To Launch & Grow A Business In 3 Months: Cass DiMicco On The Power Of Mindset & Cold Emails

Working Hard, Hardly Working

[email protected]

Ceos, Feminsim, Advice, Self-improvement, Business, Women In Business, Stories, Education, Marketing, Self Improvement, Health & Fitness, Ceo, Women Leaders, Money, Careers, Success

4.4738 Ratings

🗓️ 2 December 2024

⏱️ 74 minutes

🧾️ Download transcript

Summary

I am very excited for today’s episode as it’s with the brilliant Cass DiMicco, one of the most stylish women online & founder of one of my favourite jewellery brands, Aureum, that she built to 7 figures in its first year.


Cass began her career as a fashion buyer for one of America’s Oldest department stores, whilst spending her free time posting her outfits on her blog & instagram, fast forward over a decade later, and she’s renowned for her timeless personal style, which feeds into the brand she’s built at Aureum too. 


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Download Revolut with my link, spend, and get £20 (End date and T&Cs apply) https://get.revolut.com/e9Jc/gracebeverleypod


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CASS:

Instagram: https://www.instagram.com/cassdimicco/?hl=en

Aureum: https://aureumcollective.com/


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MY LINKS: https://gracebeverley.komi.io/


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RETROGRADE, SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own businesses, therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear 😊



Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0

It's the first customer of the day.

0:02.0

The unexpected 20% tip and the 100% boost to your confidence.

0:07.0

Business is a numbers game and sum up has the tools you need to stay ahead.

0:12.0

With tap to pay, you can accept contactless payments using just your smartphone.

0:17.0

And with our free business account, you can manage all things money with zero hassle all in one place.

0:24.4

Make it count with SumUp. Download the app or find out more at sumup.com.uk. What is up and welcome to working hard, hardly working.

0:43.3

Today I'm joined by Castamiko.

0:45.1

Not only is Castamiko a good friend.

0:47.4

She is also one of the most stylish women online.

0:50.1

I followed her for a long time because of that.

0:51.6

But she is also founder of one of my favourite ever jewelry brands, Aurium, a brand that is

0:57.1

absolutely loved by style icons like Ashley Green and Emily Ratachowski.

1:01.1

Kasp began her career as a fashion buyer for one of America's oldest department stores.

1:05.1

She talks in this episode about how she really, really pushed within that job to learn as

1:10.0

much as possible, but also to progress as

1:12.5

far as possible. While she was there, she started spending her free time posting her outfits online.

1:16.6

And fast forward over a decade later, she's very much renowned on one of my personal faves

1:21.2

for her incredible style, which really feeds into the brand she's built at Aurium too.

1:26.7

But in true me fashion, this episode is very much just a conversation with two people who

1:31.7

needed to have a chat.

1:32.6

We cover everything from building Aurium to relationships to thinking of starting a family

1:39.9

at the stage where you feel like it couldn't fit into your life at all.

...

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