Ep. 116 How To Launch & Grow A Business In 3 Months: Cass DiMicco On The Power Of Mindset & Cold Emails

Working Hard, Hardly Working

[email protected]

Ceos, Feminsim, Advice, Self-improvement, Business, Women In Business, Stories, Education, Marketing, Self Improvement, Health & Fitness, Ceo, Women Leaders, Money, Careers, Success

4.4 • 738 Ratings

🗓️ 2 December 2024

⏱️ 74 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

I am very excited for today’s episode as it’s with the brilliant Cass DiMicco, one of the most stylish women online & founder of one of my favourite jewellery brands, Aureum, that she built to 7 figures in its first year.

Cass began her career as a fashion buyer for one of America’s Oldest department stores, whilst spending her free time posting her outfits on her blog & instagram, fast forward over a decade later, and she’s renowned for her timeless personal style, which feeds into the brand she’s built at Aureum too.

Download Revolut with my link, spend, and get £20 (End date and T&Cs apply) https://get.revolut.com/e9Jc/gracebeverleypod

CASS:

Instagram: https://www.instagram.com/cassdimicco/?hl=en

Aureum: https://aureumcollective.com/

MY LINKS: https://gracebeverley.komi.io/

RETROGRADE, SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own businesses, therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear 😊

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Transcript

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0:00.0	It's the first customer of the day.
0:02.0	The unexpected 20% tip and the 100% boost to your confidence.
0:07.0	Business is a numbers game and sum up has the tools you need to stay ahead.
0:12.0	With tap to pay, you can accept contactless payments using just your smartphone.
0:17.0	And with our free business account, you can manage all things money with zero hassle all in one place.
0:24.4	Make it count with SumUp. Download the app or find out more at sumup.com.uk. What is up and welcome to working hard, hardly working.
0:43.3	Today I'm joined by Castamiko.
0:45.1	Not only is Castamiko a good friend.
0:47.4	She is also one of the most stylish women online.
0:50.1	I followed her for a long time because of that.
0:51.6	But she is also founder of one of my favourite ever jewelry brands, Aurium, a brand that is
0:57.1	absolutely loved by style icons like Ashley Green and Emily Ratachowski.
1:01.1	Kasp began her career as a fashion buyer for one of America's oldest department stores.
1:05.1	She talks in this episode about how she really, really pushed within that job to learn as
1:10.0	much as possible, but also to progress as
1:12.5	far as possible. While she was there, she started spending her free time posting her outfits online.
1:16.6	And fast forward over a decade later, she's very much renowned on one of my personal faves
1:21.2	for her incredible style, which really feeds into the brand she's built at Aurium too.
1:26.7	But in true me fashion, this episode is very much just a conversation with two people who
1:31.7	needed to have a chat.
1:32.6	We cover everything from building Aurium to relationships to thinking of starting a family
1:39.9	at the stage where you feel like it couldn't fit into your life at all.
	...

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