Welcome back to another episode of the podcast. This is episode number 110, and today we are going to be talking about Netafim.

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Now with that, let's get back into the show.

I'm excited to welcome Roy Levinson, who is the commercial lead of digital farming with Netafem.

Thanks for joining me on the show today, Roy.

To get started, let's hear a little bit more about you and your background and how you kind of got involved in this industry.

Well, Tony, thank you very much for having me. It's a pleasure to have this conversation with you today.

I have been with Netafin for just a short period of time and I've joined the company as the commercial lead as you shared.

Basically, the commercial lead is responsible for the

commercial launch of a new platform product called Netbeat, which is going to help Netafim really

evolutionize the digital farming world when it comes to irrigation. We're very excited to be able to do that.

Prior to Netafim, I was with another Israeli company in the space of automation.

So I've been with the world of irrigation and automation for more than a decade

and excited to have this conversation with you today.

Wonderful, yeah.

So like you said, you've been in irrigation and agriculture technology for a while.

So it's great to sit down and talk with someone

of your level of knowledge and experience.

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