4.9 • 6.8K Ratings
🗓️ 23 October 2025
⏱️ 71 minutes
🧾️ Download transcript
In this episode of In Pursuit, Rich Froning sits down with Richard Ryan, co-founder of Black Rifle Coffee, author of The Warrior’s Garden, and regenerative agriculture advocate. They dig into the hidden costs of the attention economy, why stepping away from social media can reset your priorities, and how gratitude and community drive resilience. The conversation also ties directly into the backcountry: exploring how hunting offers a rare chance to disconnect, get uncomfortable, and rediscover what truly matters. From raising bison to building companies, Ryan shares hard-won lessons on focus, purpose, and living with intention in the wild and at home.
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| 0:00.0 | This is an IHeart podcast. |
| 0:04.2 | Real hunts rarely go as planned. |
| 0:07.2 | That's where First Lights Navigator hoodie earns its place. |
| 0:11.0 | Our crews have run it from September climbs to cold front sits. |
| 0:15.6 | It manages temps, stays quiet and close encounters, and wicks moisture on the uphill push one layer that adapts |
| 0:24.0 | without hesitation no matter the pursuit the navigator delivers versatility in any situation |
| 0:31.1 | shop now at first light dot com that's f i r s t lI-T-E dot com. So being that we are talking and knowing that there are |
| 0:42.3 | people listening, I would I would encourage, if you take anything away from it today, |
| 0:46.8 | uh, do that. Like, uh, take five minutes, write a note to somebody, uh, in your life, |
| 0:53.5 | friend, family member, and just tell them |
| 0:55.5 | thank you. |
| 0:56.7 | Drop it in the mail. |
| 0:58.1 | Like, it's hard not to get emotional right now because it just feels so much gratitude in |
| 1:02.6 | that, like just thinking of all the people in my life. |
| 1:05.6 | And I encourage everyone just, like, if you take anything from that, this conversation |
| 1:10.4 | today, just do that one thing |
| 1:12.0 | and just see how it like causes a slight shift and again ounces equal pounds if you're able to |
| 1:18.6 | take and uh implement a lot of these things on a regular basis you're going to find yourself way happier |
| 1:25.3 | and the people around you way happier. So be the change. |
| 1:28.7 | Yeah, be the change that you want to see. For sure. |
| 1:34.5 | Out here, the stakes are real. Effective preparation starts with fitness, but it requires so much more. |
| 1:42.6 | This show explores the tools, knowledge, resilience, and skills needed to be ready when it matters the most. |
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