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Breaking Beauty Podcast

Ep. 11 GLOSSIER FOUNDER EMILY WEISS

Breaking Beauty Podcast

Dear Media, Jill Dunn and Carlene Higgins

Style541811, Arts, Society & Culture, Magazineeditors, Fashion & Beauty, Jilldunn, Carlenehiggins, Beautyeditors, Fashion, Beautyexpert, Beauty

4.7996 Ratings

🗓️ 5 October 2017

⏱️ 46 minutes

🧾️ Download transcript

Summary

She's the Founder and CEO to watch, and she started a revolution with Glossier, a millennial beauty brand that's commanded line-ups around the block with its era-defining pink-and-white packaging and its inclusive, raw beauty campaigns. She's Emily Weiss, and she's the 32-year-old  New Yorker fronting Entrepreneur Magazine and Forbes' lists alike.  Find out why the other leading beauty brands are chasing Glossier's "v-commerce" business model (we didn't know what it was either!); learn the secrets behind Emily's editorial roots - including whose bathroom was the most epic for Into The Gloss #TopShelf, her art for crowd-sourcing the brand's next innovations; and what she really remembers about those days interning at Vogue and making her debut on The Hills. But most importantly, why is Glossier's Boy Brow the number one best-seller, exactly? We weigh in with our review of the most iconic product. Plus, don't miss Emily's personal beauty hacks—and what she wore to our interview. Hosts: Carlene Higgins and Jill Dunn Audio production: Olivia Nashmi Theme song: Cherry Bomb by Saya Subscribe to us here: Subscribe to us: iTunes: goo.gl/oKyjFx Soundcloud: https://goo.gl/xUXC3v Stitcher: https://goo.gl/5d8oFX Google Play: https://goo.gl/cDpMwT Get social with us and let us know what you think of the episode! Breakingbeauty.ca Instagram.com/breakingbeautypodcast Twitter.com/BreakingBtyPod Facebook.com/BreakingBeautyPodcast #FoundersRule

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Transcript

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0:00.0

There's so much hype around Glossier, like what makes you sort of a believer in the brand?

0:03.3

Well, the products are so pretty and they really work and they make me feel like pretty and nice and

0:07.9

confident and it's all like cruelty-free and whatnot and I really appreciate that.

0:11.5

And it's like affordable.

0:16.0

Hey guys, welcome to Breaking Beauty.

0:17.5

The podcast all about the best selling beauty products

0:20.1

and the damn good stories behind them.

0:21.7

Were your host, Carleen Higgins, and Jill Dunn.

0:25.8

Welcome back to Breaking Beauty, you guys.

0:27.8

Hi, Jill.

0:28.8

Hi, Carleen.

0:29.8

So excited today.

0:31.2

We are having a pinch-me moment, pinching each other right now, and we are

0:36.0

interviewing really the person who is at the top of her beauty game right now and that is

0:40.6

none other than Emily Weiss, founder and CEO of Glossier, which she's founded three years ago this month.

0:48.0

Mm-hmm, it's their birthday.

0:50.0

And this is the most asked about, most requested, most buzzed about and copied brand in the beauty business right now.

0:58.0

And what's exciting is they also just launched in Canada.

1:01.0

And we stopped by the pop up here in in Toronto a few weeks ago and what you just

1:05.0

heard in our cold opener we tried to capture what the excitement level was like

1:10.3

at this pop-up it was on Queen West, where else would it be? And we

1:14.9

chatted with a few of them and it was kind of like being outside of a Taylor Swift concert.

...

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