Hi friends. Thank you for joining us on the Adventure Sports podcast today.

This is going to be a fantastic episode, and I'll let Mason do most of the intro.

This is a revisited episode with Chris Whitaker on

sea kayaking, the inside passage all the way up to Alaska, and it's going to be fantastic.

But I've been wanting to share something with the Adventure Sports podcast family.

And if you decide to skip this part, that's fine.

Just fast forward, no big deal.

But I wanted to share with you some of the logistics of running a podcast.

I just want to be really open with everybody.

The first thing you need to know is that podcasts generally monetize, they make their money by running advertising.

And the advertising is paid for based on how many downloads or listens the podcast has, obviously.

Impressions are what are being sold with the advertising.

None of us really love advertising.

Maybe the ads that run during the Super Bowl.

I don't know.

But we try to keep the number of ads limited and make it manageable because we really want

this to be about people connecting with adventure and nature and each other.

But regardless, downloads are keying when it comes to revenue for a podcast. Now, Apple Podcasts is the biggest provider of podcasts.

They call them podcatchers, right? You can listen on Spotify. You can listen on,

there are dozens of different podcatchers, small ones.

And then Apple Podcast is by far the biggest. They carry about 90% of the traffic.

But Apple changed their podcast algorithm, their subscription algorithm some while back.

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