Ep 108: How To Get Your Niche Brand Into Major Retailers with Aycee Brown

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Nicailamatthewsokome, Blackwomenentrepreneurs, Sidehustle, Blackpodcast, Sidehustlepro, Marketing, Sidehustles, Business, Smallbusinesspodcast, Sidehustleshow, Blackownedbusiness, Blackwomenownedbusiness, Blackwomen, Blackentrepreneurs, Smallbusinessshow, Businesspodcast, Entrepreneurship, Smallbusinessowners

4.8 • 1.8K Ratings

🗓️ 12 September 2018

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today in the guest chair is Aycee Brown. Aycee is the founder and Chief Sleep Officer of Goodnight Darling Co. Goodnight Darling is a luxury retail line designed to promote healthy sleep habits and provide sleep-inducing wares. Founded in 2016, Goodnight Darling utilizes expert studies to develop products for enhancing the sleep experience. Goodnight Darling has partnered with West Elm Local on the east coast and several luxury boutiques.

In addition to Aycee’s extensive work in building a brand trusted for increasing sleep quality, her commitment to educating her community on the effects of respecting rest rituals has made her a voice of authority in the self-care and sleep arena. She is now recognized for her uncanny ability to develop modern, posh products that soothe the body, relax the mind, and put her customers to sleep.

On today’s episode, you’ll learn how Aycee successfully side hustled and got her niche brand in West Elm and more.

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Social Media Info

Connect on Instagram:

Goodnight Darling Co - @goodnightdarlingco

Aycee Brown - @ayceebrown

Side Hustle Pro – @sidehustlepro

#SideHustlePro

Transcript

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0:00.0	So I'm not afraid to fail, which a lot of people are unfortunately, but failure is the only thing in business that is inevitable. You are going to fail at some point. Lots of things can happen so you have to be prepared for that but
0:16.7	also I don't want to tell people to not do something but take the risk. So if you know you're
0:21.6	going to fail then everything else is pretty much gravy from there.
0:27.8	You're listening to Side Hustle Pro, the podcast that teaches you to build and grow your side hustle from passion project to profitable business and I'm your host
0:37.8	Nicala Matthew Zocome so let's get started
0:42.1	Today's episode is brought to you by Gusto. So when you work for someone else, you really look forward to payday. But when you become a business owner, you really look forward to finding that great payroll
0:54.4	provider and that's where Gusto comes in. Small businesses across the country love
0:59.9	running payroll using Gusto. Gusto automatically files and pays your taxes.
1:05.6	It's super easy to use and you can add benefits and HR support to help take care of
1:10.6	your team and keep your business safe. It's loyal, it's modern, you might even
1:15.0	fall in love with it yourself. Side Hustle Pro listeners get three months free when they run their first
1:20.8	payroll. So try a demo and test it out yourself at gusto.com slash
1:26.5	S.H.P that's gusto.com slash S.H.P.
1:31.1	Hey, hey guys. S-H-P.
1:37.0	Hey, guys, welcome back to the show. Today in the guest chair, I have A.C. Brown.
1:39.0	Now, A.C. and I actually tried to record this episode months ago, but we kept having all of these technical difficulties.
1:47.3	So we finally got together and we're able to record and I am so happy to be able to share all of her knowledge.
1:54.0	So AC is a business strategist, sleep counselor, and self-care educator.
1:59.0	She's also the founder and chief sleep officer of Good Night Darling Co.
2:05.0	Good Night Darling is a luxury retail line designed to promote healthy sleep habits and
2:09.9	provide sleep-inducing wares.
2:12.4	Founded in 2016, Good Night Darling utilizes expert
	...

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