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Salt Strong Fishing

EP 103: The Path To 60 Million Anglers In America...

Salt Strong Fishing

Joe Simonds

Sports, Wilderness

4.81.3K Ratings

🗓️ 21 May 2019

⏱️ 63 minutes

🧾️ Download transcript

Summary

In this episode we have on Liz Ogilvie, the VP & Chief Marketing Officer at the American Sportfishing Association (ASA), to discuss the "60 in 60" campaign, the biggest challenges we face as a country as fishermen, the biggest opportunities, and a deep dive into everything that the American Sportfishing Association is doing to further fishing opportunities in America.

Transcript

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0:00.0

This fish ain't it's in my soul

0:05.0

Welcome to the Salt Strong podcast

0:08.0

Disrupting fishing entertainment as you know it

0:11.0

Prepare to laugh, prepare to get to know fishing legends in a whole new and unfiltered way

0:17.0

And on occasion, you might even learn a thing or two about fishing

0:20.0

Here's your host, Joe Simons

0:23.0

Like Diamonds

0:25.0

Hello, Salt Strong Nation

0:28.0

Joe Simons, like Diamonds, back again

0:31.0

Almost squeak my voice there

0:33.0

This is going to be a really really fun one

0:36.0

We're going to talk about this 60 and 60 campaign

0:40.0

What it means, what it's all about

0:42.0

Why this is a really critical time

0:45.0

To get more people fishing

0:48.0

A stat that I saw doing a little research on this

0:51.0

Is that 45% of current anglers

0:54.0

The people we see out there right now that are buying fishing licenses

0:57.0

That are boating, that are out there

1:00.0

Just participating in fishing

1:02.0

45% of current anglers are 50 and above

1:06.0

That's pretty scary knowing that

...

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