4.4 • 738 Ratings
🗓️ 2 September 2024
⏱️ 65 minutes
🧾️ Download transcript
This episode has been a long time coming, when I tell you I’ve been wanting to have Tash Oakley on for YEARS. She’s one of the OG influencers, but has used her platform to monetise her platform into a business that’s lasted decades, where many others have fallen by the wayside. As the co-founder of the internationally acclaimed brand Monday Swimwear, she has revolutionized the industry with her keen eye for design and deep knowledge of viral content.
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TASH:
IG: https://www.instagram.com/tashoakley/
Monday Swimwear: https://mondayswimwear.com/
Excessively Obsessed: https://www.hachette.co.uk/titles/natasha-oakley/excessively-obsessed/9780349437927/
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MY LINKS: https://gracebeverley.komi.io/
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RETROGRADE, SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own businesses, therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear 😊
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0:00.0 | This episode has been a long time coming. When I tell you, I've been wanting to have Tash Oakley on for years. |
0:15.3 | She's definitely been one of the people I've looked to for inspiration from kind of way back in the |
0:20.5 | beginning. She's one of the |
0:22.2 | OG influencers, but the way she's used her platform and monetized it into a business that has now |
0:29.0 | lasted over a decade is really, really incredible. And no one can deny that that is incredibly |
0:35.6 | impressive through so many evolutions of the industry. |
0:38.5 | As the co-founder of the internationally acclaimed brand Monday Swimware, I think it's pretty much |
0:43.2 | fair to say that she has revolutionized the industry, both in the way that swimwear is marketed, |
0:47.8 | but also their kind of attention to detail, their knowledge of viral content, the way they've |
0:53.0 | been able to build this community |
0:54.5 | and be one of the first brands that really thought of brand as community. For example, as part of |
1:00.6 | this, back in 2012, Tash and her best friend Devon started a blog called a Pekina Day, which was |
1:05.2 | inspired by their love for swimwear. The blog exploded into a hub for lifestyle and wellness content and eventually then saw them found |
1:13.4 | Monday. Tash is someone I've always looked up to and especially considering she's been in the industry |
1:18.6 | since when I started, which I started in 2015. So the industry has changed so, so much since then. |
1:25.3 | And more recently, she wrote her book excessively obsessed, |
1:28.8 | which was designed to be a practical read about the reality of entrepreneurship. She very |
1:33.0 | much doesn't mince her words, and we have obviously got that in common. But I particularly |
1:38.1 | love and loved in this interview that everything that she said about the reality of entrepreneurship not just |
1:45.0 | in like how you progress and how you create your career and how you get to the next level and |
1:49.5 | deciding whether entrepreneurship is even for you but also the level of personal sacrifice |
1:54.3 | that you not only need to be happy to make but that you need to set out to make she talks about |
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