This episode has been a long time coming. When I tell you, I've been wanting to have Tash Oakley on for years.

She's definitely been one of the people I've looked to for inspiration from kind of way back in the

beginning. She's one of the

OG influencers, but the way she's used her platform and monetized it into a business that has now

lasted over a decade is really, really incredible. And no one can deny that that is incredibly

impressive through so many evolutions of the industry.

As the co-founder of the internationally acclaimed brand Monday Swimware, I think it's pretty much

fair to say that she has revolutionized the industry, both in the way that swimwear is marketed,

but also their kind of attention to detail, their knowledge of viral content, the way they've

been able to build this community

and be one of the first brands that really thought of brand as community. For example, as part of

this, back in 2012, Tash and her best friend Devon started a blog called a Pekina Day, which was

inspired by their love for swimwear. The blog exploded into a hub for lifestyle and wellness content and eventually then saw them found

Monday. Tash is someone I've always looked up to and especially considering she's been in the industry

since when I started, which I started in 2015. So the industry has changed so, so much since then.

And more recently, she wrote her book excessively obsessed,

which was designed to be a practical read about the reality of entrepreneurship. She very

much doesn't mince her words, and we have obviously got that in common. But I particularly

love and loved in this interview that everything that she said about the reality of entrepreneurship not just

in like how you progress and how you create your career and how you get to the next level and

deciding whether entrepreneurship is even for you but also the level of personal sacrifice

that you not only need to be happy to make but that you need to set out to make she talks about

...