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Hey, if you're in or around Milwaukee, Wisconsin, and you live for hunting season,

you need to swing by the meat eater store in Milwaukee.

We're stocked wall to wall with the gear we actually use in the field.

First Light, FHF gear, Phelps game calls, and more.

You'll find us at the corners of Brookfield.

Whether you're gearing up for the season, dialing in a setup, or just want to talk

shop with people who love to hunt, this is your place.

That's the Meat Eater Store, Milwaukee, at the corners of Brookfield.

Stop in, get dialeded and get after it welcome to the Wired to Hunt podcast your guide to the white tail woods presented by first

light creating proven versatile hunting apparel for the stand saddle or blind or blind. First light. Go farther, stay longer.

And now, your host, Mark Kenyon. Welcome to the Wired to Hunt podcast. This week on the show, I'm

joined by Tony Peterson to discuss the science of doing hard things.

What happens in our brains when we do that kind of stuff and what the implications of all of this are for hunting and much more.

All right, welcome back to the Wired to Hunt podcast brought to you by First Light.

This week on the show, I'm joined by my frequent collaborator, colleague, and bully at Meat Eat Eat, if we're being honest, Tony Peterson.

And today we are running down a little rabbit hole that Tony brought to me.

He stumbled across some recent research that got him really intrigued about how relatively new science, about how the brain works and how the brain changes when we do certain things,

how all of that might impact our pursuits as hunters.

More specifically, this is taking a look at some interesting parts of the brain that are

triggered, that are worked when we do hard things, when we do particularly hard things that we do

...