Ep #101: How to Use Direct Mail Marketing to Grow Close More Real Estate Deals and Explode Your Passive Income – with Craig Simpson

Real Estate Investing for Cash Flow with Kevin Bupp

Kevin Bupp

Reit, Consultant, Syndication, Seniorliving, Retail, Kevinbupprealestate, Acquisitions, Realestate, Selfstorage, Donaldtrump, Assistedliving, Apartmentinvesting, Flow, Shoppingcenter, Kevinbupp, Coach, Investing, Kevinbuppflorida, Foreclosure, Realestateinvesting, Cashflowinvesting, Office, Business, Entrepreneur, Cashflow, Commercial, Real, Industrial, Education, Mergers, Trainer, Shortsale, Millionaire, Investments, Privatelending, Legacywealth, Funding, Podcast, Multifamily, Broker, Estate, Apartments, Commercialrealestate, Experts, Mobilehomeparks, Cash, Privatemoney, Valueadd, Hedgefund, Robertkiyosaki, Defaultedpaper

4.9 • 675 Ratings

🗓️ 25 January 2016

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Our guest for this week’s show is the nation’s leading Direct Mail Expert, Craig Simpson. Being that marketing is a core element for any real estate investor who is looking to build and maintain a deal pipeline, direct mail is by far one of the best marketing methods around, that if executed correctly, can help you do more deals and beat out your competition. And today Craig and I discuss how to get started in successfully integrating direct mail into your business NOW!

In this show with Craig you’re going to learn:

How Craig got started in the direct mail business and quickly became known as the leading expert within the industry.
How to properly tailor your copy or sales message so that it properly resonates with the person receiving it.
Why it’s critical that you track and test all of your direct mail efforts…even if you’re receiving what you feel is a strong response rate.
The importance of having a clean list and why this simple step can save you thousands over time.
Why a sales letter without a call to action is like a ship without a rudder which means you really need to have a strong call to action in every mail piece you send.
When using teaser copy on the exterior of a direct mailer makes sense.
Why you are leaving money on the table if you’re not sending at least 3 follow up mailers to the same list.
How to get discounts on the cost of postage which can lower your postage per piece from $0.49 per stamp to as low as $0.26 per piece.
Why the quality of your mailing list is everything and why I’d rather have a high quality 250 person list vs. a 25,000 person list.
The importance of sending a follow up thank you letter or gift to prospects that you weren’t able to complete a deal and how this one simple act could easily turn a dead lead into a deal.
And much more

Recommended Resources

Download my free success guide, “7 habits of highly successful multi-family investors” by going to KevinBupp.com/guide
Schedule your free 30 minute "no obligation" call directly with Kevin by clicking this link https://www.timetrade.com/book/KV2D2
Looking to invest in Mobile Home Parks? Want to JV with me on deals? If so, schedule a call with me and let’s talk. Click here https://www.timetrade.com/book/FGF7S

Transcript

Click on a timestamp to play from that location

0:00.0	You've been searching for the best way to generate passive income in your life and heard that real estate is a great way to do it.
0:09.4	But you're tired of all the so-called gurus who are all talk and no substance.
0:15.3	Get ready to celebrate because Kevin Buck has spent 14 years successfully making it happen.
0:21.7	This is the Real Estate Investing for Cash Flow podcast.
0:25.2	Now, here's Kevin Bup.
0:30.4	Hey guys, Kevin Bup here with episode number 101 on the Real Estate Investing for Cashflow podcast.
0:36.8	Our mission is to help you build and maintain massive amounts of cash flow through
0:41.2	income producing real estate investments.
0:44.1	And our guest for this week's show is the nation's leading direct mail expert, Craig Simpson.
0:49.3	And being that marketing is a core element for any real estate investor who's looking to build
0:53.3	and maintain a deal pipeline.
0:55.5	Direct Mail is by far one of the best marketing methods around that, if executed correctly, can help you do more deals and beat out your competition.
1:05.0	And today, Craig and I are going to discuss how to successfully get started with integrating direct mail into your business today.
1:12.6	And in the show with Craig, you're going to learn the following.
1:15.3	How Craig got started in the direct mail business and quickly became known as the leading
1:19.8	expert within the industry. You're going to learn how to properly tailor your copy or sales
1:24.5	message so that it properly resonates with a person receiving it.
1:28.7	You're going to learn why it's critical that you track and test all of your direct mail efforts,
1:32.7	even if you're receiving what you feel is a strong response rate.
1:36.5	You're going to learn the importance of having a clean list and why this simple step can save
1:40.4	you thousands of dollars over time.
1:43.3	You're going to learn why a sales letter without a call
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Kevin Bupp, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Kevin Bupp and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.