I have less than three seconds to grab your attention and that's the world of social creatures

where we talk to the world's best social media experts tackling short attention spans and smashing through online noise.

From boiler room at the cutting edge of electronic music to Patagonia

using their influence to save the planet or architectural digests,

inevitable audience strategy. They all bring exclusive insight into what drives serious social success.

Come join social creatures from Sprite Social as we hang out with the best in the biz of social This episode is sponsored by Neutcha Check. If you want to lose weight, improve your diet or eat for fitness, the Neutcha Check app is your must have nutrition tracker.

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Welcome back to Part 2 of Private Parts with me, Lib Bentley and me Tom Lucy.

Branding, it's all about branding.

You've heard Secret Diary of a CEO?

I have.

No, you know the one that I really like is, call her daddy.

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