Ep. 1: Kip Fulks - Trading the Boardroom for the Call of the Wild

Cutting The Distance

MeatEater

Wilderness, Science, Life Sciences, Health & Fitness, Sports

4.9 • 6.8K Ratings

🗓️ 14 August 2025

⏱️ 79 minutes

🔗️ Recording | iTunes | RSS

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Summary

Join us for an inspiring episode with Kip Fulks, co-founder of Under Armour. Kip takes us on his remarkable journey from college athletics to building a global sportswear empire, and now thriving as the owner of a hunting outfit in the wilds of Alaska. He opens up about redefining success, sharing how his perspective evolved from chasing ambition to finding true fulfillment in unexpected places.

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Transcript

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0:00.0	This is an IHeart podcast.
0:04.1	There's no shortcut to building gear that won't fail.
0:07.4	That's why First Light built the new forge waiters from the ground up, field tested where
0:12.4	failure isn't an option.
0:14.5	I was the part of testing these waiters.
0:16.5	Designed for waterfow hunters who show up in the dark, who break ice at the shoreline,
0:21.1	and who stay out when conditions are brutal.
0:24.0	These aren't fair weather waiters.
0:26.0	They're built to perform, built to last.
0:28.3	If you're planning your waterfowl season, plan around gear that won't quit on you.
0:33.8	Forge waiters by First Light, zero quit, season after season.
0:38.2	Available now at Firstlight.com.
0:40.7	That's F-I-R-S-T-L-I-T-E.com.
0:45.2	So, like, I co-founded Under Armour.
0:47.5	People could say that was a big success.
0:49.5	I've been involved with some other things that you could say with success.
0:52.8	I have never felt successful,, once until about two weeks ago.
1:00.2	Sitting in Alaska, overlooking the mountains, looking at my team, move a bunch of hunters in
1:05.5	and out.
1:06.0	We just had a bear hunter come in.
1:08.0	It's a really cool outfit.
1:09.4	It's close to my heart.
	...

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