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Financial Advisor Success

Ep 095: The Never-Ending Process Of Iteratively Building An Advisory Firm with Linda Lubitz Boone

Financial Advisor Success

Michael Kitces

News, Business, Entrepreneurship, Business News

4.8696 Ratings

🗓️ 23 October 2018

⏱️ 101 minutes

🧾️ Download transcript

Summary

My guest today has seen what it’s like to build an advisory business and what it’s like to build a business for advisors. Previously a co-founder of IPS Advisor Pro—the first software for doing investment policy statements in a standardized way—Linda Lubitz Boone is now the founder of The Lubitz Financial Group, an independent RIA in that oversees nearly $250 million of AUM for 125 affluent clients. Yet, despite having reached a phenomenal level of success, Linda continues to proactively make changes to improve her advisory firm.

In this episode, she shares how she continues to evolve her business, from the service providers she uses to support the business to the very business model itself. Listen in to learn why she decided to outsource her back office investment operations, how she is shifting her own role within the business, and what she's doing to build trust with her clients.

For show notes and more visit: https://www.kitces.com/95

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to the Financial Advisor Success Podcast, where you go behind the scenes with financial planner,

0:08.4

speaker and consultant Michael Kitsis to hear stories of how leading financial advisors

0:13.6

navigated the inevitable challenges that arise on the path to success and get insight from leading

0:19.2

industry consultants about how to break through to the

0:22.0

next level in your advisory business. And now here's your host, Michael Kitsis. Welcome, everyone.

0:28.8

Welcome to the 95th episode of the Financial Advisor Success Podcast. My guest in today's podcast is

0:34.6

Linda Lubits Boot. Linda is the founder of Lubits Financial Group,

0:38.0

an independent R.A. in the Miami area that oversees nearly 250 million of assets under management

0:42.8

for 125 affluent clients. What's unique about Linda, though, is that despite having reached

0:48.9

a phenomenal level of success building a 250 million AUM firm over the past 25 years, she continues to proactively

0:56.0

iterate on and make changes to improve the advisory firm, from the service provider she

1:00.5

uses to support the business to the very business model itself. In this episode, we talk in depth

1:05.8

about how Linda continues to evolve her advisory firm, from exploring a potential shift from

1:10.8

charging an

1:11.3

AUM fee plus an upfront planning fee into a consolidated income plus net worth retainer fee instead,

1:17.1

as a way to shift the focus of clients away from the portfolio and towards growing their

1:22.1

entire net worth instead. The decision to outsource her back office investment operations to a

1:27.4

third-party provider,

1:28.4

but without fully transitioning to a TAM, and how Linda is shifting her own role in the business

1:33.4

to transition new and existing clients to her next generation advisors while formalizing

1:38.2

a business development training process for the firm.

1:40.9

We also talk about how Linda got started in the first place.

...

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