Welcome to the Financial Advisor Success Podcast, where you go behind the scenes with

financial planner, speaker, and consultant Michael Kitsis to hear stories of how leading

financial advisors navigated the inevitable challenges that arise on the path to success

and get insight from leading industry consultants about how to break through to the

next level in your advisory business. And now here's your host, Michael Kitsis. Welcome, everyone.

Welcome to the 55th episode of the Financial Advisor Success podcast. My guest on today's podcast is

Tim Coaches. Tim is the co-founder of Asperian, one of the first independent

RAs to have reached a billion dollars of assets under management in the early 2000s,

that today is one of the industry's few independent RIAs focus on comprehensive wealth

management to have reached the whopping 10 billion of AUM threshold. What's fascinating about

Tim is the way that he was able to attract and retain great

talent as the firm grew by distributing ownership equity in the firm early on, a philosophy

that Asperian has retained by now having over 50 partners that participate in the firm's

equity ownership.

In this episode, Tim shares how he was able to grow so quickly to become one of the leading RAs,

with the niche focus on working with the corporate executives, the way he differentiated his firm

and gained credibility, even without having a big corporate name on his business card, how he deepened

his reach in his niche by co-authoring multiple books over the years on tax strategies for managing

executive compensation

and concentrated stock positions. The reason why Asperian chose from so early on to charge separately

for investment management and financial planning and how the firm structured is lengthy and

comprehensive financial plans with a shorter executive summary up front and a deep appendix of

...