Ep 038: Alphabet Soup…The Business of Wine Certifications

Wine for Normal People

Alcohol, Lifestyle, Arts, Education, Food, Wine, Dining, Grapes

4.6 • 1.5K Ratings

🗓️ 25 January 2012

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week we go inside the wine industry again! We start with some amazing shout outs from iTunes, Twitter, and Facebook. Thanks for all the positive feedback! Then we tackle a robust listener question that pulls the curtain back on the wine industry. Elizabeth shares firsthand information about big conglomerates’ wines that she learned while working for one of these companies! We address the quality, the marketing, & how to figure out what they own. Then we cover the certifications that people in the wine industry love to tout, what they really mean, and our take on the pyramid schemes of these certification groups: The certifications that Pliny the Elder, Ausonius, Thomas Jefferson, and other wine experts throughout history earned/certifications’ place in wine history. The wine-service-oriented Court of Master Sommeliers and the different levels they offer The Society of Wine Educators and the Certified Specialist of Wine and Certified Wine Educator The Wine and Spi [...]

Transcript

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0:00.0	Thanks for
0:08.0	downloading Wine for Normal People Radio,
0:10.0	the podcast for people who like wine but not the snobbery that goes with it.
0:16.0	I'm Elizabeth Schneider a certified someleier and certified specialist of wine.
0:20.0	And I'm MC Ice, just a wine-loving normal personal.
0:24.0	This week we have a show that is kind of in response to a lot of questions that I have gotten over the last year
0:30.1	that the podcast has been in existence.
0:32.0	And this one hits really close to home for you.
0:34.0	Yes, it definitely does.
0:35.0	And I have some very, very strong opinions
0:38.0	about certifications, which is the topic this week.
0:41.0	I may make some enemies out of this, but I willing to do it it needs to be said and of course I'm never one to shy away from controversy
0:48.8	so hey we have some awesome shout out to you guys you've really stepped it up here guys this is good you have totally stepped it up and we've gotten a number of really fabulous new listeners in the new year
1:00.4	so thanks to everybody new who's been listening on Twitter, Matt Raymond, Sarah Hoffman, Jeff Eccles.
1:06.7	Thank you guys so much fun conversations there.
1:09.4	Facebook, Gary Lough, Andrea Hoistington, Suzanne Gunlock, and a couple quotes to read, Eric Michaelis.
1:17.4	I found your podcast about a week ago and I'm loving it.
1:19.5	I'm listening to them during my commute.
1:21.0	I'm only about 12 episodes did, but it's fantastic. It's fun,
1:24.0	interesting and educational. I'm very much a wine beginner and I'm learning a lot by
1:28.4	listening to your show. I look forward to catching up.
1:30.9	Awesome, Eric, thanks for listening.
	...

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