Hello and

Welcome to the Modern Maker podcast for Thursday, May 11th, 2017, also known as National

Eat What You Want Day. With me as always Ben Ueda from Homemade Modern. So how's it going and that what do you want to eat so basically this is like the national version of cheat day

Yeah, that's what I was gonna say. I'm noticing a theme here with these with these holidays. It's all just about pigging out.

I like it. I like it. What are you going to eat? I think I had Shake Shack today, so I pretty much feel like I'm celebrating even though I had no idea that that's what today was.

Is that an East Coast thing?

Yeah, Shake Shack is like East Coast in and out.

So it's, these are very controversial topics when you talk about like what people like like

Shake Shack versus in and out versus five guys which frankly five guys really shouldn't be in

the discussion until they figure out their cheese

milk game a little bit better. I've had five guys one time and it's not as good as

in and out. Right, so my breakdown and it's highly subjective but the rest of you are wrong, is Shake Shack's really good, but it's like almost twice the price of in and out.

Yeah. And so even if it's equal quality of in and out,

in and out wins hands down when you factor in its price point.

Yeah, that's always the kind of overlooked thing about in and out is how cheap it is.

It's cheaper than Chipotle and it's amazing quality.

It's actually even cheaper than like McDonald's and stuff like that.

It's super good quality for, it it's because and it's because they just

focus on such a specific thing they don't and they have the volume to make it work

too yeah so it's actually like a great lesson in sort of like execution of design.

The design is really simple. It's a cheeseburger.

But they execute it with such rigor and at such high volume, but without letting the, they use the volume of it and the simplicity of the menu to actually offer more value rather than like making the design crappier.

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