Ep 002: Love-Affair Marketing and Amplifying Your Successful Business with Ron Carson
Financial Advisor Success
Michael Kitces
4.8 • 696 Ratings
🗓️ 10 January 2017
⏱️ 87 minutes
🧾️ Download transcript
Summary
It’s taken Ron Carson considerable energy and determination to get where he is today, and this interview sheds light on all the hard work he’s done to build such an impressive career. While it may seem like successful people simply spring into existence, I hope these interviews show you that all financial planners encounter triumphs and obstacles alike.
Ron talks candidly his humble beginnings and the moment of physical, emotional, and professional burnout that actually turned into his career-making opportunity. He also shares the mistakes he’s made along the way, including his slow adaptation of technology and hesitance to invite other über-talented people into his practice’s inner circle. We then discuss Ron’s thoughts on making your employees into shareholders, and how he juggles the advising, mentoring, and charitable businesses he’s founded over the years.
Get the full show notes and transcript for this episode at: https://www.kitces.com/2
Transcript
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| 0:00.0 | Welcome to the Financial Advisor Success Podcast, where you go behind the scenes with financial planner, |
| 0:08.4 | speaker and consultant Michael Kitsis to hear stories of how leading financial advisors |
| 0:13.6 | navigated the inevitable challenges that arise on the path to success and get insight from leading |
| 0:19.2 | industry consultants about how to break through to the next level in your advisory business. |
| 0:24.4 | And now here's your host, Michael Kitsis. |
| 0:28.5 | Welcome, everyone. |
| 0:29.7 | Welcome to the second episode of the Financial Advisor's Success podcast. |
| 0:33.8 | My guest on today's podcast is Ron Carson. |
| 0:36.5 | For those of you who are students of the industry, you may know Ron Carson is LPL's top-ranked advisor for the past 25 consecutive years, |
| 0:44.0 | and is Carson Wealth in Carson's social alliance businesses now oversee a whopping $9 billion of AUA. |
| 0:50.5 | In addition, he's the founder of Peak Advisor Alliance and the author of several books for financial advisors. |
| 0:56.1 | But as you've now learned from the first episode of the podcast, my goal here is not just to talk about successful advisors and their successful businesses today, but what it took for them to get here. |
| 1:05.8 | And Ron's story is fascinating. He started in the business in the 80s, straight out of college, cold calling and |
| 1:12.7 | cold knocking on farmers' doors in the Midwest where he grew up. And Ron's an introvert, |
| 1:17.7 | which means not surprisingly, selling by cold calling didn't go very well. And after six years, |
| 1:23.5 | he still couldn't even break $30,000 of gross production after six years. |
| 1:30.7 | And so on the podcast, you'll hear Ron shared the breakthrough moment that turned it all |
| 1:34.6 | around for him. |
| 1:35.4 | Just literally cladopolding his business forward from barely $30,000 of production after |
| 1:40.3 | six years to a million dollars of production just two years later when he became LPL's top |
| 1:45.6 | producing rep, a title he has never relinquished since, as his business just continues to grow and |
| 1:51.5 | grow. Be certain to list in the end as well where Ron shares his definition of what success |
... |
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