Entrepreneurial Advice From The Founder of Mara Beauty - Allison McNamara
NotBasicBlonde Podcast
Olya Novozhylova
5.0 • 65 Ratings
🗓️ 13 August 2020
⏱️ 24 minutes
🧾️ Download transcript
Summary
In this episode, my guest, Allison McNamara is sharing her story behind the Mara Beauty brand, giving entrepreneur's advice for beginners, how to stay organized, how to start your own brand and avoid mistakes, etc.
My Guest
Allison McNamara @allisonmcnamara is a TV host, digital influencer and founder of the new clean algae skincare line, MARA. Allison started her career at POPSUGAR where she wrote, hosted and produced the digital media giant’s fashion and entertainment content for six years. From co-hosting the Oscars for ABC and appearing on the Today show, to co-anchoring POPSUGAR Now, a daily entertainment cable news show and hosting her own show Midnight Style on the fyi Network–Allison then took her experience to Refinery29 and ET Online where she created, hosted and produced beauty videos. She drummed up the idea for MARA on a trip to Istanbul, Turkey right around the time she parted ways with POPSUGAR, and began developing the brand which launched this past February. With one hero product — MARA Algae + Moringa Universal Face Oil — MARA has quickly developed a cult beauty following in just several short months and recently launched nationwide in-stores and online with Credo Beauty.
Your Host
Olyasha Novozhylova - NotBasicBlonde @notbasicblonde_
NotBasicBlonde Podcast - @nbbpodcast
Olyasha Novozhylova is the founder and creator of Not Basic Blonde, a fashion, and lifestyle blog dedicated to inspiring young women to create an extraordinary style.
The Russian model led an impressive 10-year career in fashion and runway in Atlanta and overseas, as well as enjoying several acting roles.
Now a leading influencer, Olyasha shares her beauty, wellness, and fashion tips with an audience of over half a million.
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| 0:00.0 | She's a fashion blogger, model, and entrepreneur. |
| 0:03.4 | She's amazing. |
| 0:04.7 | The latest tips on fashion beauty, wellness, travel, and her lifestyle. |
| 0:10.0 | And now, here's the founder and creator of Not Basic Blond, Olasha. |
| 0:19.6 | Hi guys, welcome back to another episode of Not Basic Blond Podcast. |
| 0:24.4 | Today I have very exciting and interesting guest. |
| 0:27.3 | Her name is Allison McNamara. |
| 0:29.8 | She is TV host, Digital influencer, and a founder of Mara Beauty, the skincare line. |
| 0:37.0 | She is a former writer and producer for Pop Sugar and Allison used to host Oscars and other red carpet events. |
| 0:45.0 | So in this episode, Allison and I will be discussing the story behind the brand |
| 0:50.1 | Mara Beauty's skincare line, |
| 0:52.2 | and she will be sharing her tips and tricks on how to stay organized and |
| 0:56.7 | she will be giving advice for someone who wants to start their own skincare line so it's |
| 1:02.1 | very interesting episode. Tune in guys. |
| 1:04.3 | Hi Allison, welcome to Not Basic Blond Podcast. So glad to have you. |
| 1:08.4 | Thanks for having me. I'm so excited. Thank you. How are you today? I'm good just hanging in there. How are you? |
| 1:16.7 | I'm fine. The same here. Would you please tell all listeners about yourself, |
| 1:22.3 | your background, and where you located? |
| 1:25.6 | Yeah, so I'm located in Los Angeles. My name is Allison. I'm the founder of Mara, which is a clean non-toxic skin care line. We're sold in the United States at Creto |
| 1:36.2 | Beauty and the detox market and then globally at Cult Beauty as well as Blue Mercury. And we have three products that are out and before |
| 1:45.0 | doing Mara I was actually a television host writer and producer so fun yeah it is |
| 1:51.9 | fun I love Blue Mercury I've seen it there. It's a great store to have your products there. |
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