Get ready to enter the Drive Time Show. from the bottom now we hit. We started from the bottom now we're

we started from the bottom now we're on the top top

new the systems to get what we got clean Dixon's on the hooks

I break down the books sees bringing some wisdom and the good looks.

As the father of five, that's where I'm a dive,

so if you see my wiping kids, please tell them hi.

It's a C and C up on your radio,

and now three, two, two one here we go.

We started from the bottom now we hit.

So this is this is big stuff now there another area Jill that we can really focus in on and maybe

factor into our pricing is a celebrity endorsement now I'm going to give an example

Jay-Z won't ever acknowledge this, but if you read this book called Empire State

of Mind, was written by a Forbes reporter, they kind of investigate and they discover, and

apparently Jay-Z makes money to endorse products like the Ace of Spades Champagne,

where he apparently gets paid money to endorse products like the Hooblot Watch.

Like there's a reason why he wears those.

Now you've been blessed to have a lot of unpaid celebrities

wear your products, but it doesn't help your product sales that celebrities wear your products

absolutely yeah it goes back to you know and our culture as well but legitimizing a product when they see a, B, or see celebrity wearing

it, then it makes people feel, well, it must be a good product if, you know, this person that I would idolize is a fashion icon or this person that I

watch on TV every day.

If they're wearing it, it must be good.

...