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JOIN UP DOTS - GET RICH & LIVE FREE (Business Coaching With A Touch Of Life Coaching Too)

ENTREPRENEUR INTERVIEW: How To Build A Marketing Campaign

JOIN UP DOTS - GET RICH & LIVE FREE (Business Coaching With A Touch Of Life Coaching Too)

David Ralph of Join Up Dots

Education, Business

5.01.1K Ratings

🗓️ 28 June 2023

⏱️ 53 minutes

🧾️ Download transcript

Summary

ENTREPRENEUR INTERVIEW: How To Build A Marketing Campaign Andrew Schulkind is our guest today on the Join Up Dots business podcast. He is the CEO of Andigo, a digital marketing agency that partners with mission-driven small and mid-sized businesses, by using a wide range of digital marketing tools that support brands while helping them meet their sales goals. As he says "Since 1996, I have helped clients dive into one simple question: what does digital marketing success look like, and how can marketing progress be measured? (OK, that's two questions.) I founded Andigo to help B2B marketers ($2m to $25m) find the most productive mix of digital tools to support their brand and sales goals over time. I have a passion for collaboration and meaningful consensus. Our website and content work typically touches on social media, SEO, and email marketing among other components. Our primary goal is to encourage engagement. Getting your audience emotionally involved in your story requires solid information architecture, a great user experience, and compelling content. A dash of common sense doesn't hurt, either. So where do most companies go wrong – trying to go straight for the sale, or just misreading what the customer really wants? And now with the insurge of AI flooding through the industry, will the human touch to marketing soon be a thing of the past? Well lets find out as we bring onto the show to start joining up dots with the one and only Mr. Andrew Schulkind

Transcript

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0:00.0

Life shouldn't be hard. Life should be a fun-filled adventure every day.

0:05.0

So now start joining up dots.

0:07.0

Happen to your talents, your skills, your God-given gifts,

0:11.0

and tell your boss, you don't deserve me.

0:14.0

I'm out of here.

0:16.0

It's time for you to smash that alarm clock.

0:20.0

And start getting the dream business and life you will, of course, are dreaming of.

0:26.0

Let's join your host, David Ralph, from the back of his garden in the UK,

0:31.0

or wherever he might be today,

0:33.0

with another jammed pack episode of the number one hit podcast, Join Up Dots.

0:40.0

Good morning and welcome to another episode of Join Up Dots.

0:45.0

Thank you so much.

0:46.0

But joining us today, well today's guest on the show,

0:49.0

is the CEO of Andigo, a digital marketing agency,

0:53.0

that partners with mission-driven, small and mid-size businesses,

0:57.0

by using a wide range of digital marketing tools that support Brown,

1:01.0

while helping them meet their sales goals.

1:04.0

Yeah, if you don't like marketing, then you're not in business.

1:07.0

As he says, since 1996, I've helped clients dive into one simple question,

1:12.0

what does digital marketing success look like, and how can marketing progress be measured?

1:18.0

Okay, that's two questions.

1:20.0

Founded Andigo to help B2B marketers find the most productive mix of digital tools

...

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