Get ready to enter the Drive Time Show. from the bottom now we hit. We started from the bottom now we're

we started from the bottom now we're on the top top

new the systems to get what we got clean Dixon's on the hooks

I break down the books sees bringing some wisdom and the good looks.

As the father of five, that's where I'm a dive,

so if you see my wiping kids, please tell them hi.

It's a C and C up on your radio,

and now three, two three two one here we go

We started from the bottom now we did

I'm starting from the bottom and we're sure you gonna get

Jill the thrill how are you Mr Clark good how are you doing awesome I apologize for my

paleness but I don't go outside well there's always tanning beds for that that's true

so we're here talking about branding and branding your product

really creating the perceived value that your product deserves.

And I guess the best example I can give somebody

of how not to brand is I started my DJ company in 1999 out of my dorm room and I used to say I would talk to

brides and grooms and event planners.

I did this, it's embarrassing.

But I would say, they would would say can we meet at your office

to see if you know we'd like to meet you before we decide to hire you could we meet

and I said yeah sure let's meet my office is under construction faking it till make it, but I'd like to meet you kind of halfway.

Perhaps we could meet for lunch. I would say the word perhaps we could meet for lunch.

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