Get ready to enter the Thrive Time Show. from the bottom now we're here. We started from the bottom now we're

here. We started from the bottom now we're on the top top.

To get what we got.

Clon Dixon's on the hooks. I break down the books.

See's bringing some wisdom and the good looks.

As the father of five, that's where I'm a dive,

so if you see my wiping kids, please tell them hi.

It's a C and Z up on your radio,

and now three, two three two one here we go Jack in your book the evolution of an entrepreneur which is awesome by the way is good it is fun to read filled with great all truisms and principles and things you've learned through a life of 70 years of entrepreneurship.

But you say here that you write in your book, really understanding a problem can be complicated and difficult.

It often involves taking to or talking to multiple people and digging into the numbers.

This kind of deep understanding is crucial to solving issues.

You can't design a solution for something you don't understand.

Jack kind of unpacked this for us.

When you say that you...

What does this mean here?

This understanding the problem...

Well, most people don't understand what the real problems

are. There is a problem like my problem I spoke about in Italy. I didn't understand what that problem was.

Understanding what the problem is it can come from a number of places it can become in your factory.

I found that I was getting very poor production for a while out of the French factory.

And I came and stayed there for a couple of months myself and ran the company

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