All right, what's up you sexy bastards? It's your boy peanut, aka Rap, I can't lose,

aka Noah Kagan. In today's entrepreneurship appetizer, number six, I'm going to talk about shock

doctrine. Entrepreneur appetizers are quick things under five minutes

that are business and leadership tips to improve your life.

So the shock doctrine is something that I learned about

from a friend years ago, and it's really related to health but it's also

related to business. The idea there is that sometimes in your business and in your life

you have to shock the system so you can rebuild and get stronger. This is actually

something that happens in fasting.

Oh wow, no it sounds fancy.

fasting is when you stop eating as much and so your cells start dying off

but guess what? Stronger cells start rebuilding. There's actually a lot of

research now that show

that you can increase the length of your life by fasting often. So what happened at sumo.com

was that over the past two years I've left the business. This is a story for another episode,

but the short of it is I left the business,

my partner ran it, and it was going okay,

but in the past two years,

the business started struggling and going actually down.

If we were to keep going the business the way it was, it was going to keep going

down. And I spent the past few years trying to find myself doing this podcast, doing YouTube,

building things on the side, but I was never really fulfilled. And at the same time my partner was struggling

...