the unimaginable. Season 2 of the Unimaginable hones in on individuals who have led unimaginable

lives by following their instinct from guests like TycoYTT. Stick to your vision of what you're

trying to do. It's just more pure. The failure is more pure and the success is more pure.

This season delivers behind-the-scenes conversations about the many roads to success.

Listen to the Unimaginable on the iHeart Radio app Apple Podcast or wherever you get your

podcast. Welcome to Before Breakfast, a production of iHeart Radio.

Good morning. This is Laura. Welcome to the Before Breakfast podcast.

Today's tip is that enthusiasm wins. In many cases there is no real objective criteria for

choosing the right person or company for something. So, showing you on it can go a long way.

On the best of both worlds podcast recently, my co-host Sarah and I had a question from a woman

who was applying for a high profile leadership position. She did not look like all the past

leaders of this organization, both in terms of not being a middle-aged man, and also not having

the exact same past career experiences. However, she was definitely qualified enough to be in the

running. So she asked what she could do to make her case. We talked a bit about storytelling

and presenting a narrative for the organization where you are the logical next choice.

Then Sarah, my co-host, who has interviewed a lot of people about a lot of things,

mentioned that enthusiasm always stands out. When someone comes across as incredibly excited

about working with you, well, who wouldn't want to reciprocate that? I know what she means.

When I was getting bids from movers recently, I talked with one company that was far more

enthusiastic about getting my business than the others. Since I believe that any reputable moving

company could probably have handled my local move, I was inclined to go with the company that

acted like they wanted the job. So it goes with many things in life. Some selections are about

...