You are listening to the Enormo cast.

The year is 2016.

We're still reckoning with the sudden mainstream interest in T.C.K.J. and the Dawnwall.

Climbing had been confirmed for the Olympics, and the whining about speed climbing was just getting ramped up.

Though his magnum opus silence remained in the future, Andra is tearing up 515, and J-Star is too,

just a little more quietly, as is his way.

TikTok innocently appears in September, and we remain blindly unaware of what a social media climbing influencer is.

Oh, and that kid who flashed your project yesterday wasn't even off her mama's boob yet.

But perhaps the most groundbreaking climbing leap in 2016, at least according to this commercial,

the introduction of the Sportiva Squama.

So futuristic, it remains cutting edge 10 years on. No one thought a high-performing shoe could

handle all terrain and feel this good doing it. Yet there it was, in our hands, on our feet,

and nestled in our souls like a little baby bird quietly cooing.

And to mark this monumental moment in climbing history, Sportiva has introduced a celebratory

color scheme for the 26 Squama, while retaining its essential nature as the baddest shoe in the

land. So go back to the future and head over to sportiva na.com or your favorite local shop

and check out any permutation of the legendary squama.

And then ask yourself one thing.

What would you do for the send?

Listen, uh, uh, where are you playing in town?

Are you playing here?

What are you doing the, uh, the normal dome, whatever it is. It's terrific. Oh, yeah, uh, where you're playing in town? You playing here? We're doing the, uh, the Normo Dome, whatever it is. It's terrific.

...