Welcome to Industry Focus, the podcast that dives into a different sector of the stock market every day.

It's Thursday, March 15th, and we're midway through South by Southwest Week. I'm your tech host Dylan Lewis and

I'm at South by Southwest with some of our other fools attending sessions and

grabbing interviews for the podcasts. We're gonna air one of those conversations today. I had the good fortune of sitting down with

Wilco Stark. He's the VP of strategy and product at Daimler. The VP of strategy and planning

at Mercedes-Benz and the head of the and planning at Mercedes-Benz

and the head of the company's case initiative.

We chatted about the company's timeline

for autonomous driving, the different forms the autonomous future might take,

and when cities might start seeing the case plan in action.

Before we got into all that though, I asked them to break down exactly what case is.

First of all, we set up a case initiative one and a half years ago for one simple reason because

from our perspective that Mercedes-Benz there are four major trends which are changing

the automotive industry completely.

There is connectivity, autonomous driving, shared mobility services and electromobility.

And I think we strongly believe that it's not only these four trends which you

have to push forward but it's also the combination of these trends. So it's very much a holistic view of all of these? It's a very

holistic view on that and we push all these four dimensions but we also push

the combination. So imagine self-driving cars embedded in mobility services and in

this scenario and this scenario is coming actually in a few years it will be

reality so we are not talking about the far future it's

coming very soon and this is what we want to bring to the market and therefore we

...