If the first 50 years were an experiment, to prove that a business could be

responsible and successful, turns out it's not just possible. It's profitable. So

what's next? What's next is simple. It's human power and it's finding the joy

in doing difficult things. What's next is turning capitalism on its head and

putting all our money where our mouth is. What's next is unstoppable. For nearly

50 years Patagonia has given a damn about people and the environment. Find

more at Patagonia.com slash stories.

You're listening to the dirt factories, a production of duct tape then beer, with

additional support from Kuwait because you love your bike. A.G.1, foundational

nutrition that supports whole body health and Yeti products built for the

wild.

Using adventure to raise awareness. I think it's probably a concept that you're

familiar with. Someone takes a trip. They complete a climb. They ride around the

world, swim across an ocean and they attach themselves to a cause in the hopes

that when and if they receive attention for whatever incredible feat they've

undertaken a little bit of that attention rubs off on the issue. It's a nice

thought. But to be blunt, most of those efforts to link a random adventure

act to an equally random cause issue action often seem to fall flat. And a

small percentage of the time it can even seem like it's simply spin. A move by

someone who wants to add a layer of gravitat to a trip they want to take in the

hopes that that trip will appear to be more important than it is. In my experience

the most effective way to serve a cause is almost always to put your outside

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