If the first 50 years were an experiment, to prove that a business could be

responsible and successful, turns out it's not just possible. It's profitable. So

what's next? What's next is simple. It's human power and it's finding the joy

in doing difficult things. What's next is turning capitalism on its head and

putting all our money where our mouth is. What's next is unstoppable. For nearly

50 years Patagonia has given a damn about people and the environment. Find

more at Patagonia.com slash stories.

You're listening to the dirt factories, a production of duct tape then beer, with

additional support from Kuwait because you love your bike. A.G.1, foundational

nutrition that supports whole body health and Yeti products built for the

wild.

Hey, so if you're listening to this, I'm guessing you've had the moment in the

outdoors. You know what I'm talking about? It's that moment when you're out in

a beautiful place and everything becomes clear. It's like a hook gets set inside

of who you are and for a moment the lights go on and inside it. It's a staggering

moment of clarity. It's like a night scape being lit up by a bolt of lightning

and we get a little window into who we are. I think most of us at one

point or another have had moments like that. My friend Josh Ewing is no

different. I was walking out of a sidewalk in the sky to get to an ancient

dwelling and the cliff fell off 600 feet on either side. He's on this tiny little

rock ledge in southeastern Utah. He's kind of scooching along it. And it's

getting narrower and narrower. You don't know what you're really going to see

...