ENCORE: The Secrets to Sweet Success with Saweetie
Baby, this is Keke Palmer
Wondery
4.7 • 1.2K Ratings
🗓️ 6 May 2025
⏱️ 58 minutes
🧾️ Download transcript
Summary
She’s not just an artist, she’s a brand, a businesswoman, and a whole vibe!! We know that’s right! Whether it’s her hit songs on the radio, her collab with McDonald’s (we’re lovin’ it!), or her social media brand deals, Saweetie is everywhere! Our multi-talented guest lets us in on what’s coming next for her in the music world, the surprising reality of feuds between female rappers, and how she approaches relationships in the public eye. Aren’t we all just dying to know what a day in the life of Saweetie looks like?? Plus, Sharon gets into the nitty-gritty behind-the-scenes of what it takes to transform a music and acting career into more than that, and we’re thankful she did!
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Transcript
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| 0:00.0 | This episode is presented in partnership with Airbnb. |
| 0:04.0 | Baby, Memorial Day weekend is all about family, food, and kicking off summer. |
| 0:10.0 | And with Airbnb, you can celebrate in one of the most loved homes in America. |
| 0:15.0 | All right, y'all. Let's dive in. |
| 0:23.3 | I love my conversation with entertainer, content queen, and all around diva sweetie. |
| 0:29.2 | So today, we're going to throw it back. |
| 0:31.2 | Okay, we got everything from Myspace and Moveboards to reprogramming your mind when it comes |
| 0:35.8 | to self-criticism. |
| 0:37.0 | I was living for all the self-awareness that she brought to the table. You know I appreciate a woman that knows what she wants, and sweetie is that girl. Let's get into it, y'all. No matter what we're doing in the car, just chilling, popo, Amazon music, sit back and listen. Life, love, sex, science, covering it all, |
| 1:13.6 | especially the bad because money always involved. No matter what it is, we gonna make it make sense. Nothing else will do but kick it with the homies and key. So grab you a drink and a snack you enjoy and get into the vibe that only want to get us to go. You know it's your girls! Baby, this is, this is Kiki. Baby, this is Kiki Poma, yeah. |
| 1:17.5 | Hey, Mom. |
| 1:19.3 | Hello, how are you? |
| 1:23.2 | I'm thrilled, and I'm very excited to talk to you about this conversation we're having today, |
| 1:28.0 | which is how to build a brand and honestly the impact that a brand has in really giving you longevity in your career and whatever field, right? Especially now the social media era, you can be a |
| 1:34.0 | doctor or a psychologist, therapist. You can be so many different positions that people |
| 1:40.0 | necessarily wouldn't have imagined needed branding and actually see how it can leverage what your |
| 1:45.2 | mission is and overall just word of mouth on what it is you do. So I want to start with my career |
| 1:51.3 | because you are the reason why and how I built the Kiki Farmer brand. You've been my best |
| 1:55.8 | and most amazing collaborator to date. But building a brand is kind of like having people with ease identify who it is you are |
| 2:06.0 | and what it is you're bringing to the table. |
| 2:08.8 | So for me, I'm your daughter. |
| 2:10.8 | When we came into this industry, I was just trying to sing. |
... |
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