Encore: Tesla vs Detroit | Survival Mode | 2

Business Wars

Wondery

History, Business, David Brown, Management

4.6 • 13.2K Ratings

🗓️ 26 April 2023

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In 2010, Tesla Motors has already experienced tremendous highs and devastating lows. Elon Musk is a polarizing figure whose goal is to change the way the traditional auto industry works. It’s been a struggle, but Detroit is finally bowing to the Tesla vision, moving electric vehicles to the top of production slates. But now Motor City wants to control the EV market. The limited run Tesla Roadster brought attention and kudos. Now ,Musk is pinning his hopes on the new Model S. But he still needs some place to actually make the cars. If he can’t score a factory, the car is just a cool concept. Things have to come together quickly – or Tesla is toast.

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Transcript

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0:00.0	This series originally aired in 2022.
0:03.0	One, two, one.
0:13.0	It's February 2010 in Fremont, California.
0:16.4	Holy crap, I can't believe this place.
0:18.4	It's like a city.
0:20.3	Elon Musk is on an undercover tour of an old Toyota factory.
0:24.4	He's dressed in a hard-hack goggles and a company jacket.
0:27.9	Toyota doesn't want him to be recognized.
0:30.4	They don't want any mention leaked that they might be unloading the factory.
0:35.5	Musk Gawks as a company manager guides him through the cavernous facility.
0:40.6	It's big, all right.
0:41.9	5 million square feet on 370 acres.
0:45.2	Big enough to allow 10,000 workers to manufacture half a million cars per year.
0:50.8	It was built back to that.
0:51.8	I know the history. GM built it in 1962.
0:55.1	You guys partnered with him in 84 and started rolling out
0:58.1	Corolla's prisms Novas into comas.
1:01.2	Musk has done his homework on the facility and he wants it.
1:06.5	Actually, he needs it.
1:09.2	If Tesla is going to snare the US government's EV incentive loan of $465 million,
1:15.6	he has to find a factory to mass produce the Model S.
1:19.6	Or it won't happen.
	...

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