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Hey, listeners, David, here.

This week we're taking a look back at some of our favorite episodes from Business Wars Daily.

We're going to be back here next week with new episodes. Enjoy.

From Wondery, I'm David Brown, and this is Business Wars Daily on this Tuesday, March 7th.

Back in the days when glossy magazines were fat with colorful full-page ads and TV commercials included more than personal injury attorney and warning-filled pharmaceutical spots,

the dairy industry launched its Got Milk campaign. One of its hallmarks was the milk mustache, remember? More than 300 television

and print ads featured celebrities, athletes, politicians, and others sporting white smears

under their noses, urging people to drink more milk. The campaign was so successful that it

ran for two decades. Well, now the milk mustache has gotten an oh-so-modern makeover, courtesy of

silk, one of the country's largest plant-based milk brands. The most obvious difference is that

the milk mustaches are promoting silk's next milk, a new low-sugar plant-based milk rather than

...