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CyberWire Daily

Encore: Kathleen Booth: Get your foot in the door and prove your worth. [Marketing] [Career Notes]

CyberWire Daily

N2K Networks, Inc.

Tech News, Daily News, News, Technology

4.81.1K Ratings

🗓️ 14 January 2024

⏱️ 9 minutes

🧾️ Download transcript

Summary

Vice President of Marketing, Kathleen Booth, shares her career path from political science and international development to marketing for a cybersecurity company. Early dreams of acting morphed into goals of making the world a better place. Chief marketer and podcaster Kathleen is doing just that. She shares how proving your worth can lead to success. Listen for Kathleen's advice on getting your foot in the door. Our thanks to Kathleen for sharing her story with us.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

You're listening to the CyberWire Network, powered by N2K.

0:07.0

Today's episode is sponsored by SRM, your first call for cybersecurity and

0:18.1

investigations. Threats today are evolving faster than ever before and since 2005 SRM has pioneered

0:25.3

tailored security solutions for global corporations and their executives.

0:29.5

Whether it's defending against cyber attacks with their award-winning team of ethical hackers and incident response specialists,

0:36.4

or navigating the murky waters of compliance and ESG challenges,

0:40.9

SRMs, Insight and Straight straightforward advice will help you navigate complex risks

0:46.4

and emerge more resilient.

0:48.4

Their secret, a culture that nurtures the sharpest minds, giving them access to the newest technologies and the freedom

0:55.3

to solve problems in new ways, enabling them to craft simple effective solutions for your

1:01.4

unique cyber challenges.

1:03.7

Search your first call to discover how SRM can help your business. Don't struggle to align your organization's cyber security with business risk.

1:26.0

Get the only solution that goes beyond reacting to threats with vulnerability and risk monitoring.

1:32.0

You need the next evolution of MDR, and only Critical Start delivers it.

1:38.0

Critical Start doesn't just monitor and respond to threats.

1:41.4

They put you in control by detecting suspicious activities, quickly responding to contain

1:46.4

threats and identifying your most critical assets and protecting them against vulnerabilities

1:51.3

and exposures.

1:53.0

With continuous visibility, expert guidance,

1:55.5

and measurable risk reduction,

1:57.4

critical start has redefined what it means to manage cyber risk.

2:01.8

Demonstrate provable security to your leadership while positioning your program

...

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