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TED Business

Encore: How to Build (And Rebuild) Trust | Frances Frei

TED Business

TED

Business, Modupe Akinola, Ted Business Podcast, Business Leadership Podcast, Ted Talks Business, Ted Modupe, Ted Talks

41.2K Ratings

🗓️ 2 August 2021

⏱️ 30 minutes

🧾️ Download transcript

Summary

Trust is the foundation for everything we do. So what do we do when it's broken? Harvard Business School professor Frances Frei gives a crash course on the three essential components of trust, and how to build them — a process she put to use during a stint at Uber. Plus, Modupe explains how to apply those principles of trust with Black colleagues and others in the minority.

Transcript

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0:00.0

Ted Audio Collective.

0:07.5

Hi everyone, it's Madu back in Ola and this is Ted Business.

0:11.2

We're taking a short break, so we have one of our favorite past episodes for you.

0:15.5

Enjoy and we'll be back with a fresh episode for you in a couple of weeks.

0:20.5

We are in a crisis of trust.

0:24.0

The world's trust in the United States has declined by more than 50% since 2016.

0:30.0

Two-thirds of black Americans don't trust the police to treat them equally.

0:35.0

A whole section of the population doesn't trust media to report real news.

0:41.0

Many of us have become less trusting of institutions to be fair and ethical.

0:47.0

In the midst of so much tumult, is there a way, a reliable way based on research to rebuild trust?

0:57.0

Welcome to the Ted Business Podcast.

1:01.0

I'm your host, Madu back in Ola, associate professor of management at Columbia Business School

1:07.0

and director of the San Francisco Bernstein Company Center for Leadership and Ethics.

1:13.0

In today's talk from Ted 2018 by Francis Fry, you'll learn the three key components of trust.

1:22.0

And potentially spot which ones are your weakest links, the obstacles that prevent others from viewing US trust worthy.

1:30.0

Francis Fry is a Harvard Business School professor.

1:33.0

She examines how leaders create the conditions for organizations and individuals to thrive through strategy, operations and culture.

1:42.0

And she put her research into practice by taking a hiatus from Harvard Business School

1:47.0

to be the senior vice president for leadership and strategy at Uber.

1:52.0

She's also the author of two books, Unleashed and Uncommon Service.

1:57.0

I'm willing to bet that Francis' questions and poignant examples will give you greater clarity on the habits you should stop to gain other trust

2:07.0

and those you should start immediately to sustain this trust.

...

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