Hi, everyone, you're listening to Superwomen. Today, my guest is Ariel K, the founder of Parachute.

I had the chance to interview her some time ago, actually, before she had a baby. She since

had a beautiful baby. And we talked about all things launching a D-to-C brand of an area that was ripe for disruption.

So take a listen.

I'm with Ariel K, the founder and CEO of Parachute.

Hi.

Hi.

What is Parachute?

I know what it is, but, you know.

Parachute's a home essentials brand.

We make all sorts of cozy, comfortable products from sheets, duvet covers,

robes, towels. We also make some baby products. But really, anything that you can start and

end your day with that's going to make you feel more comfortable and more relaxed, we'll make it.

So between your first job to parachute, what was that path like?

And then how did you have this moment of I'm going to start a Home Essentials brand?

That's a loaded question.

So I didn't really follow a conventional path. I had a lot of different jobs over that period of time. I started, I was living in New York. I started in PR doing fashion and beauty PR. I worked for a few different agencies. And then I decided that wasn't for me. There were a lot of things that I liked about PR and a lot of

the storytelling and getting to connect with other small brands, but ultimately wanted something

different, ended up moving into an advertising type role, which I found to be more creative and more

interesting. And then decided I had no idea what I wanted to do, so I went back to grad school.

But the thing that was happening on the, like, behind the scenes was this love for home and interior

design. So I started at an interior design, home design blog when I was, I guess,

...