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Science Quickly

ENCORE: Algorithmic Social Media Is Driving New Slang

Science Quickly

Scientific American

Science

4.41.4K Ratings

🗓️ 2 January 2026

⏱️ 26 minutes

🧾️ Download transcript

Summary

From viral slang such as “skibidi” to the rise of so-called brain rot, linguist and content creator Adam Aleksic, aka the “Etymology Nerd,” and associate editor Allison Parshall, who covers the mind and brain, unpack how social media and algorithms are reshaping the way we communicate. This episode first aired in September. Recommended Reading The Internet Is Making Us Fluent in Algospeak E-mail us at sciencequickly@sciam.com if you have any questions, comments or ideas for stories we should cover! Discover something new every day: subscribe to Scientific American and sign up for Today in Science, our daily newsletter. Science Quickly is produced by Kendra Pierre-Louis, Fonda Mwangi, Sushmita Pathak and Jeff DelViscio. This episode was edited by Alex Sugiura. Shayna Posses and Aaron Shattuck fact-check the show. Our theme music was composed by Dominic Smith. This episode was made possible by the support of Yakult and produced independently by Scientific American’s board of editors. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

For Scientific American Science Quickly, I'm Kendra Pior Lewis, in for Rachel Feltman. Drumroll, please.

0:26.5

2026 is here. Happy New Year to our listeners from the entire Science Quickly team.

0:31.6

All this week, we've been doing something a little different. We've been bringing back some of our favorite episodes of 2025.

0:39.0

Today we revisit the often seemingly meaningless viral slang that social media has unleashed upon humanity.

0:44.1

I can name at least six, seven examples off the top of my head. Our guest in this episode was

0:49.8

Adam Alexic, a linguist and content creator known online as the etymology nerd.

0:54.8

He's also the author of AlgoSpeak, how social media is transforming the future of language.

1:00.6

It might feel like the rise of quote-unquote brain rot is literally rotting brains.

1:04.9

But Adam argues that supposed internet gibberish actually follows the same patterns humans

1:09.4

have used to create language for thousands

1:11.4

of years. The difference is just a speed and scale. Scientific American Associate Editor and

1:17.2

sometimes Substitute Science quickly host, Alison Partial sat down with Adam earlier this year

1:22.0

to chat about this brave new linguistic world. Here's our conversation.

1:26.2

How would you describe your linguistic upbringing in the internet?

1:28.3

What was your formative experiences there?

1:31.3

My first experience with the internet was really Reddit.

1:35.3

I was very bookish and didn't interact with the internet much until

1:39.3

sophomore year of high school where I started this etymology blog,

1:43.3

which back then was called

1:44.4

etymology nerd.com, and I would post a word origin a day, and I would start, like, looking

1:49.9

around on the internet for other, like, resources for etymology, and I stumbled on the subreddit

1:54.4

R-slash etymology, and that was actually one of the best ones out there. So that was kind of

...

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