ENCORE: Algorithmic Social Media Is Driving New Slang
Science Quickly
Scientific American
4.4 • 1.4K Ratings
🗓️ 2 January 2026
⏱️ 26 minutes
🧾️ Download transcript
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| 0:00.0 | For Scientific American Science Quickly, I'm Kendra Pior Lewis, in for Rachel Feltman. Drumroll, please. |
| 0:26.5 | 2026 is here. Happy New Year to our listeners from the entire Science Quickly team. |
| 0:31.6 | All this week, we've been doing something a little different. We've been bringing back some of our favorite episodes of 2025. |
| 0:39.0 | Today we revisit the often seemingly meaningless viral slang that social media has unleashed upon humanity. |
| 0:44.1 | I can name at least six, seven examples off the top of my head. Our guest in this episode was |
| 0:49.8 | Adam Alexic, a linguist and content creator known online as the etymology nerd. |
| 0:54.8 | He's also the author of AlgoSpeak, how social media is transforming the future of language. |
| 1:00.6 | It might feel like the rise of quote-unquote brain rot is literally rotting brains. |
| 1:04.9 | But Adam argues that supposed internet gibberish actually follows the same patterns humans |
| 1:09.4 | have used to create language for thousands |
| 1:11.4 | of years. The difference is just a speed and scale. Scientific American Associate Editor and |
| 1:17.2 | sometimes Substitute Science quickly host, Alison Partial sat down with Adam earlier this year |
| 1:22.0 | to chat about this brave new linguistic world. Here's our conversation. |
| 1:26.2 | How would you describe your linguistic upbringing in the internet? |
| 1:28.3 | What was your formative experiences there? |
| 1:31.3 | My first experience with the internet was really Reddit. |
| 1:35.3 | I was very bookish and didn't interact with the internet much until |
| 1:39.3 | sophomore year of high school where I started this etymology blog, |
| 1:43.3 | which back then was called |
| 1:44.4 | etymology nerd.com, and I would post a word origin a day, and I would start, like, looking |
| 1:49.9 | around on the internet for other, like, resources for etymology, and I stumbled on the subreddit |
| 1:54.4 | R-slash etymology, and that was actually one of the best ones out there. So that was kind of |
... |
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