Well, well, well, a win for Taco Bell. Taco John's is giving up its Taco Tuesday trademark,

but it's not going down quietly. They want Taco Bell to pay for picking the fight in

the form of a donation to charity. Over here, Taco Bell mounted a huge freeing Taco

Tuesday campaign, filing a petition with the US Patent and trademark office and their

appeal board to cancel trademarks on the common term. And Taco John said, we don't want

to pay millions of dollars to lawyers to defend our position.

So Taco John CEO Jim Creel announced that the company will begin sharing Taco Tuesday

with a pledge to contribute $100 per location in our system to restaurant employees with

children who are battling a health crisis, death or natural disaster with a challenge

that are litigious competitors and other Taco loving brands to join us. Now Taco John's

trademark in 49 states for the past 34 years. The small business called Gregory's owns the

registration in New Jersey has 400 restaurants in 21 states and made a $4,000 donation to the

nonprofit organization children of restaurant employees core. While the move is majorly aimed

to Taco Bell, the Wyoming headquarter company also urged Del Taco, Taco Boyd, Taco Cabana,

Jack in the box and mom and pop Taco shops across the country that intend to use Taco Tuesday

to consider making the donations. I mean, that's a big number. If Taco Bell would have to donate

like $720,000 in the challenge to match the $100 per restaurant pledge,

I mean, I have 7200 stores. That's pretty big. Not still probably less than what the legal battle

would cost them. But there you have it. I mean, even LeBron James, what a debt guy. He is the

global ambassador for Taco Bell and he wanted to free Taco Tuesday. You know, why don't you just

pay for it? LeBron, but no, he should donate all his money to core himself. That's for sure.

But because he had filed an application for Taco Tuesday himself because of advertising and

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