Empathy + Marketing

Here We Are

Shane Mauss

Science

4.8 • 1.1K Ratings

🗓️ 6 November 2019

⏱️ 70 minutes

🔗️ Recording | iTunes | RSS

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Summary

Shane talks about empathy and product marketing Vs service marketing with Professor of Marketing at The University of Wisconsin La Crosse, Nese Nasif. How does one communicate the value of intangible services to consumers? How is responsiveness, assurance, and empathy relevant to marketing? Charity Of The Week - YWCA La Crosse https://www.ywcalax.org/ Please visit our sponsors: The Great Courses www.thegreatcoursesplus.com/hereweare Libro.fm is the first audiobook company to make it possible for you to buy audiobooks directly through your local bookstore. Offer code: hereweare for 3 months for the price of one. https://libro.fm/redeem/HEREWEARE Outro Music - The Long Hunt Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Welcome to the show everybody quick reminder if you haven't done so already go to
0:07.4	Shane Moss dot com go to the contact page join up for my email list. If you're on my email list, you already know. I don't send
0:16.6	out newsletters or anything like that. The only time you'll ever get an email from me is when I'm in your city.
0:26.0	So you're not going to have your inbox filled up with a bunch of promotion for a bunch of shows that you can't go to.
0:35.8	You'll only get one email when I'm in your city and it's a good way to keep up with me because
0:40.8	you're not going to remember to check into my website and my dates fluctuate all the time and we're adding new stuff constantly.
0:49.2	So that is the best way to catch me live, always a bummer when I just leave a city and it happens pretty much
0:57.8	every show.
0:58.8	I just leave a city and then two days later a fan reaches out and they're like hey
1:04.5	when are you coming to the city and I was just there two days ago so you can avoid
1:09.8	that by joining my email list. All right, enjoy today's episode.
1:13.2	Are we? Yes. Where are we here? Why are we here not entirely clear? We are
1:20.5	misfits thrust into existence by random chance with no hints at all as to how we're supposed
1:27.6	to make sense of it all.
1:29.6	It's immensely bizarre.
1:31.6	Here we are.
1:35.0	Hello everybody and welcome to the Here We Are
1:36.8	podcast.
1:37.4	Today I'm back at my home turf
1:39.8	at the University of Wisconsin Lacrosse talking with assistant professor of marketing.
1:46.1	Nesha Nasif is joining me today. Nesha, how are you?
1:49.7	Good, how are you?
	...

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