Sky Pines and down.

Are we? Yes. Where are we? Here. Why are we here? Not entirely clear.

We are misfits thrust into existence by random chance with no hints at all as to how we're supposed to make sense of it all.

It's immensely bizarre.

Here we are.

Hello everybody and welcome to the Here We Are Podcast.

Today I am doing yet another episode at the University of Cincinnati.

It's been real Cincinnati heavy on the Here We Are Podcast lately,

packed a lot in my small trip, and I'm here talking with assistant professor of marketing. Tony Salarano is joining me today.

Tony, thank you for joining me and being on the show.

Thanks for having me, Shane. This is really exciting.

Yeah, I'm, uh, I'm super pumped. You sent me a few things to look

into I was really interested in all of it. There was I was like reading them at

lunch before coming over and there was a last thing that was like some audio thing and I'm like oh shoot I didn't realize this

I didn't get a chance to listen because I didn't want to like play it at the Belgian

waffle place that I was that I was at so but other than that I did my little

bit of research and read all the other articles and this is all stuff that's way

in my wheelhouse way in the way in the listener wheelhouse, why don't you give people a little bit of a, of a, of a,

background and the sorts of things you study?

Sure, so I'm in within marketing kind of like the sub-field you could say of consumer psychology.

So just kind of figuring out the psychology behind why we do the things that we do.

And with my research in particular, for the most part, what I look at is how our emotions and just different

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