Emotions and Relationships Make the Most of Modern Marketing and PR - RVE 405
The RV Entrepreneur
RV LIFE
4.8 • 544 Ratings
🗓️ 31 July 2025
⏱️ 66 minutes
🧾️ Download transcript
Summary
Join us as we hit the road with Jessica, the marketing and PR guru behind Jess Lifestyle Marketing! Like many of you – Jess runs her entire operation from her RV, proving that you can build a thriving business while living life on your own terms. In this episode, we dive into Jessica's journey from agency life to solopreneur success, exploring how her degrees from Valdosta State and Kent State, along with APR and CPRC credentials, have shaped her approach to marketing and PR. Learn how she helps businesses enhance their brand through tailored strategies, from crafting compelling press releases to managing online reputation. We'll uncover the advantages of working with a solopreneur, how she stays organized on the road, and her top tips for anyone considering a similar path. Plus, Jessica shares invaluable advice on navigating the ever-changing landscape of marketing and PR, and the importance of community involvement.
GUEST BIO: Jess is a full-time RVer and founder of Jess Lifestyle Marketing, LLC, where she helps small businesses elevate their brands through expert PR and marketing strategies. With over 20 years of experience, she holds a BFA in Speech Communications, an MA in Public Relations, and professional credentials including APR and CPRC.
Connect & Learn More
Instagram, Facebook & LinkedIn:
@JessLifestyleMarketing
Instagram & Facebook
@TheWalkersWandering
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THE RV ENTREPRENEUR
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Transcript
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| 0:00.0 | It's almost like when you're in the public relations world, you have to have a semi-psychology degree, a semi-legal degree, a semi, you know, all these different things too. |
| 0:09.3 | But it's definitely emotions and relationships are really the biggest part of this. |
| 0:16.0 | Welcome to the RV Entrepreneur podcast, the weekly show for nomads, work campers, RVers, and entrepreneurs |
| 0:22.8 | looking to earn a living or build a business while enjoying the RV Lifestyle. This week's |
| 0:28.0 | host is Glenn Willard. Let's settle in and enjoy the RV Entrepreneur podcast, brought to you |
| 0:34.2 | by RV Life. Welcome to the RV Entrepreneur podcast. |
| 0:39.2 | I'm Glenn Willard, your host this week, and today we have Jessica Walker, the driving force |
| 0:43.8 | behind Jess Lifestyle Marketing, a marketing and PR Powerhouse who's built her business |
| 0:49.0 | on the open road running it all from her RV. |
| 0:52.0 | For over 20 years, Jessica has been helping businesses like yours build powerful brands |
| 0:56.7 | and connect with their audience through tailored marketing and PR solutions. |
| 1:01.4 | From crafting compelling press releases to developing strategic social media campaigns, |
| 1:07.0 | managing your online reputation, and everything in between, |
| 1:10.8 | Jessica offers a comprehensive suite of services designed to drive results all while navigating the country. |
| 1:16.6 | We'll be diving into how she built her incredible business and the challenges and unique perspectives |
| 1:22.6 | of working from an RV like many of you. |
| 1:25.6 | So get ready to learn from a true expert who combines experience, |
| 1:29.0 | education, a genuine passion for helping businesses thrive and a serious sense of adventure. |
| 1:34.4 | This episode is made possible by TravelFi. Want reliable internet without the hassle. Meet |
| 1:40.2 | TravelFi. It's portable. High speed Wi-Fi that's ready to go wherever you are. |
| 1:44.8 | From road trips to remote cabins. No tricky setup or permanent location required. Just plug in and you're connected. |
| 1:51.6 | And here's the best part. No contracts, no commitments, and no reactivation fees. Pay only for the months you need. |
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