I opened a store and it was successful and I was thinking about what other businesses

I could start.

Well, I don't know anything about the shoe business, you know, half the people in the world

are men.

So we could start a men's business.

I'm a man and I, they're men don't buy as much as women and I remember saying all the

women I know were under were most of the time, all the women I know would like to wear

lingerie all of the time.

And I'm just driving, I'm driving down the highway, laughing my butt off and thinking what

a funny thought that is, what's the duty to lingerie and underwear, you know, men were

under wear, women were under wear, but lingerie is emotional content and so I said, I wonder

why no one's done that.

Welcome back to Fallen Angel, a podcast about Victoria's Secret and its many, many secrets.

I'm Justine Harmon and I'm Vanessa Gregoriotis.

This is episode two, emotional content.

So the man you just heard from is Les Waxner, we haven't talked about him much yet.

He was the long time ahead of Victoria's Secret until recently, the guy who got American

women to wear his lingerie, his emotional content.

Next episode, we gave you a taste of what we're talking about in the series.

But this episode, we're going to start telling the story chronologically.

That means we'll get back to Bridget, Casey and Ed later in the series.

But to understand Victoria's Secret's first baby steps, the rise of the brand, you need

...