Welcome to aspire with me, Emma Greed.

Over the past 20 years, I've built, run and invested in some incredible businesses.

I co-founded a multi-billion dollar unicorn and helped grow companies worth hundreds and

hundreds of millions of dollars. And at the same time, I'm raising four kids right here in Los Angeles.

But trust me, that's a long way from where I started. I grew up in a rough neighbourhood in

East London, one of four sisters raised by a single mum. I've really

come a long way and I've learned a lot. But this, this podcasting thing is brand new territory for me.

I've built businesses rooted in purpose, but they weren't always my purpose. It wasn't until I stepped

into leadership, mentoring others, guiding teams,

I actually realized what really drives me. Helping people find their own path, their own success,

that's what drives me. So when I thought about launching this show, two words kept coming up

for me, intention and purpose. That is the heart of Aspire. My intention's

really simple to bring you conversations with some of the most brilliant thought leaders and minds

in business, to give you insights, tools and takeaways to build the life you want on your terms.

I want every guest to be the mentor in your head, the voice that

pushes you, that inspires you, and that reminds you just how powerful you are. But if there's one

truth I've learned, even when I had to learn it the hard way, it is this. The road to success starts

with yourself. It doesn't matter where you

come from, who your mentors are, what's held you back or what you've done wrong. You need a strong

belief system that guides everything you do because when every step you take starts with you,

everything becomes possible, especially when you put in the work.

And to borrow from one of my favorite mentors, the mentor I have in my head, Oprah Winfrey,

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