5 • 4 Ratings
🗓️ 9 June 2025
⏱️ 26 minutes
🧾️ Download transcript
Emma Grede is the cofounder and CEO of apparel company Good American. She recently joined the board of the Obama Foundation and launched a podcast, 'Aspire with Emma Grede'. She is chairwoman of The Fifteen Percent Pledge, a nonprofit that works to get retailers to dedicate 15% of their monthly budget to Black-owned businesses.
Grede sits with ForbesWomen editor Maggie McGrath to discuss her career as a serial entrepreneur, and her latest effort into the world of podcasting.
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0:00.0 | Hi everyone, I'm Maggie McGrath, editor of Forbes Women. |
0:04.0 | Our next guest is the definition of a self-made female entrepreneur. |
0:09.0 | She is a serial entrepreneur, the co-founder and CEO of Good American, the chairwoman of the 15% pledge. |
0:16.0 | She recently joined the board of the Obama Foundation, and she has a new podcast. She is Emma Greed and she is here |
0:22.9 | today. Thank you so much for joining us. Thanks so much for having me. I just rattled off a bunch of |
0:27.5 | titles and I think there are a few that I left off. Do you have a favorite title? No, I don't, |
0:33.2 | funnily enough. I don't. I love everything I do or I wouldn't do it. That's a fair point. What do you see |
0:40.2 | as the spark of your entrepreneurial journey? Because you have started a number of businesses, |
0:44.6 | and I know you had a paper route when you were barely 12 years old. Did it start then? Or when did |
0:49.3 | you first start calling yourself an entrepreneur? You know, honestly, it was never something that I |
0:53.8 | thought about as a kid. |
0:55.3 | I definitely didn't even know anyone who had their own business. |
0:58.5 | I wasn't brought up around any entrepreneurs. |
1:01.5 | I fell into entrepreneurialism and it really came from, you know, I worked a corporate job |
1:06.5 | for many years and I wasn't being paid what I thought I deserved. |
1:10.3 | And as a 20, I don't know, 23 year old, I thought, I'm sure I could do this better myself. |
1:15.7 | And I just left and decided that I would set up on my own. |
1:19.2 | And so that was the beginning of my journey. |
1:22.2 | I wasn't being paid what I thought I deserved. |
1:24.7 | Did that feel like a huge risk going from a corporate job to |
1:28.0 | staking out on your own? Yeah. And you know, it wasn't, it's so interesting in terms of the |
1:32.6 | way that it happened because I was lucky enough to fall into a bit of an infrastructure. So I ended |
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