Emma Grede on Owning Your Ambition
Baby, this is Keke Palmer
Wondery
4.7 • 1.2K Ratings
🗓️ 14 April 2026
⏱️ 65 minutes
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Summary
Emma Grede started working at 12 and never looked back. Raised by a single mom, she now has four kids and has built billion-dollar businesses with Kim Kardashian at SKIMS and Khloé Kardashian at Good American. When she talks ambition, she’s lived it. She shares real-world wisdom on creating a big career and a life you love, from her “1% better” philosophy to why discipline beats perfection. Emma offers candid advice for women navigating when to have kids, chasing goals, and redefining work-life balance, encouraging everyone to think bigger in her new book, Start With Yourself.
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Transcript
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| 0:00.0 | You know, I love talking to people who change the game, not just for themselves, but for everybody. |
| 0:05.4 | And my guest today is doing exactly that. She's the genius co-founder behind Good American and Skims, |
| 0:11.4 | the first black woman investor on Shark Tank and one of America's richest self-made women, |
| 0:16.4 | according to Forbes. But she's also a mom of four, a champion for female founders, and someone who tells |
| 0:22.3 | it like it is. Y'all, I'm ready to hear her drop some gems, so let's get into it. Baby, this is |
| 0:27.9 | Kiki Palmer. |
| 0:28.4 | No matter what we're doing in the car, just chilling, popo, Amazon music, sit back and listen. |
| 0:34.6 | Life, love, sex, science, covering it, especially the backers' money always involved. |
| 0:38.3 | No matter what it is, we gonna make it make sense. |
| 0:40.3 | Nothing else will do but kick it with the homies and keying. |
| 0:43.3 | So grab you a drink and a snack you enjoy |
| 0:45.3 | and get into the vibe that only won this is... |
| 0:47.3 | You know it's your girls! |
| 0:48.3 | Baby, this is, this is Kiki, yeah. |
| 0:52.3 | Baby, this is Kiki Poma, yeah. |
| 0:58.6 | Please welcome Emma Greed. |
| 1:03.0 | You look at you. |
| 1:05.0 | No, look at you. |
| 1:05.9 | I love these colors. |
| 1:07.0 | It's so 70s. |
| 1:07.6 | No, you look so gorgeous. |
| 1:08.9 | Actually, you know what? |
... |
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