Emma Grede Gets Personal On The Cost of Ambition, Self Mastery, & The Truth About Success
The Bossticks
Dear Media
4.4 • 15K Ratings
🗓️ 13 April 2026
⏱️ 82 minutes
🧾️ Download transcript
Summary
#961: Join us as we sit down with Emma Grede – a powerhouse entrepreneur redefining what it means to build iconic, culture-shifting brands. As the co-founder and CEO of Good American, founding partner of SKIMS, and co-founder of Safely and Off Season, and the voice behind the Aspire with Emma Grede podcast, Emma has mastered the art of turning vision into billion-dollar businesses. In this episode, Emma cuts through the noise and calls out the biggest misconceptions about women in business, sharing the unfiltered truth about what it really takes to succeed on your own terms. She dives into valuable insights from her book, Start With Yourself – from radical self-leadership and emotional discipline to intentional decision-making and unapologetic authenticity – offering practical strategies you can actually apply to level up your life and career.
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Transcript
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| 0:00.0 | Welcome to the Bostics, starring Lauren Bostic and Michael Bostick. |
| 0:07.8 | Together, they are the Bostics. |
| 0:10.5 | Hello, everybody. |
| 0:11.1 | Welcome back to another episode of The Bostics. |
| 0:13.3 | Today we have one of our favorite recurring guests, Emma Greed, who is the ultimate modern |
| 0:17.3 | mogul, turning big ideas into some of today's most influential consumer brands. She's the co-founder and CEO of Good American, a founding partner of Skims, the co-founder of Safely and Offseason. And now the voice behind the podcast, Aspire with Emma Greed. She also has a new book called Start With Yourself, which we discuss. And in this episode, because it's our third episode with Emma, we really got personal. We dove into how she thinks about things, her childhood, how she thinks about the people she works with, what she considers career power moves. And this episode is really for anyone who wants to live an extraordinary life on their own terms. We love talking to Emma, like I said, this is her third time on the show. We also just interviewed her at the Inc Summit during South by Southwest. With that, Emma agreed for the third time. Welcome back to the Bostics. |
| 0:54.9 | Emma, you're back on the show third time. It's kind of like three and a half because we just did this panel, which we thought was going to be an episode. But you all said, no, no, no. Yeah, we really wanted to just see you again. We made an excuse. Welcome back to the show. I'm so happy to be here. Congratulations on your book. |
| 1:10.0 | Thank you, my darling. |
| 1:10.9 | Start with yourself. |
| 1:11.9 | Let's go. |
| 1:12.6 | I'm into it. |
| 1:13.3 | I love it, I told you off here. |
| 1:14.3 | Where are you? I'm so happy to be here. Congratulations on your book. Thank you, my darling. |
| 1:10.9 | Start with yourself. |
| 1:11.9 | Let's go. I'm into it. I love it. I told you off here. It's very you. I don't know what that says, right? It is very me. It's very me. By the way, I was born like that. I know this about you. I know this about you. She's like, here I am. |
| 1:27.4 | I'll do it. |
| 1:28.1 | Let's go. |
| 1:29.1 | You have to start with yourself. |
| 1:30.4 | Listen, I'm telling you, you've got to start with yourself. This is like the no bullshit guide to ambition. And it's really important for me to have written this. I can't tell you how happy I am with it. Well, congratulations. And what's so interesting is I feel like every man on the planet starts with |
| 1:44.1 | themselves so now we're just we're stepping into our own power as women catching out babe we just |
| 1:48.7 | got to do it yep we're catching up absolutely you opened up about your childhood in this book |
| 1:53.4 | which we haven't touched on much on the other episodes I'm assuming you were saving it for the book |
... |
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